Director of Marketing

Spanish Cove Retirement Village•Yukon, OK

4d•Onsite

About The Position

At Spanish Cove Retirement Village, you’re not just working at a facility — you’re becoming part of a family. Here, every team member plays a meaningful role in creating a vibrant, caring community where residents and staff truly connect. Our residents take great pride in our employees, and the relationships built here are genuine, lasting, and truly one of a kind. If you're passionate about making a difference and want to work in a place where you're valued, supported, and appreciated — Spanish Cove is the place for you! Come join our Spanish Cove Family!

Requirements

Bachelor’s Degree with a minimum of five (5) years of experience working in a leadership role in business or not-for-profit sales/marketing, preferably in a retirement housing, or the equivalent combination of education and experience.
Any combination of education, training and experience which demonstrates the ability to perform the duties and responsibilities described.
Proven track record of generating and closing a high percentage of qualified leads.
Previous experience in the retirement industry.
Ability to effectively listen and communicate verbally and in writing is essential.
Demonstrated success in working in a fast paced, team oriented atmosphere.
Experience in providing excellent customer service, problem solving and follow-up skills.

Nice To Haves

The marketing manager must be a vibrant and dynamic personality with high energy and a sincere passion for working with seniors and providing peace of mind through quality care to seniors and their loved ones.

Responsibilities

Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with marketing and business plans.
Leads all aspects of the sales, marketing and public relations functions for the organization including development and implementation of annual marketing plan, campaigns, events and communications in order to increase move-ins and grow the wait list.
Manages the sales process and completes all activities required for a sale.
Represents the community and increases awareness through participation in outside events.
Provides guidance, training and oversight to all department staff as it relates to sales, Aline CRM lead database and all other techniques and tools.
Sets annual and quarterly sales and other activity goals and achieves those goals with the use of a full-centered marketing approach in touring and planning on and off campus marketing events utilizing the creation of brochures, publications, TV commercials, print and online ads, social media, web site and email blasts in combination with touring and telephoning.
Creates marketing strategies incorporating incentives and activities to increase the occupancy rate and grow the wait list.
Establish the marketing budget and adhere to accounting procedures
Works as a collaborative member of the management team working closely with and guiding the Executive Administrator/CEO, the Board, marketing staff and others.
Partners with various departments in ensuring all communications to prospects are in line with current expectations and deliverables of services within community.