Director of Marketing
Birch Gold Group•Burbank, CA
•$140,000 - $180,000•Remote
About The Position
The Director of Marketing provides leadership support and oversees direct response advertising and promotional activities to generate sales-qualified leads and sales. The role leads marketing planning and campaign execution, maintains the brand among target audiences, analyzes sales performance and market trends, and collaborates with the CMO on budgeting and strategic direction. The Director also manages marketing team members, coordinates across departments, and serves as the primary liaison with marketing vendors.
Requirements
- Leadership and change management skills to promote Marketing as a key business partner and manage and implement initiatives and solutions that meet business needs.
- Good interpersonal skills, including the ability to work with a wide range of individuals and build and maintain strong working relationships with Sales.
- Demonstrated ability to communicate effectively verbally and in writing, and to influence at all levels.
- Ability to prioritize and manage multiple tasks.
- Strong organizational and time management skills.
- Self-starter with detail-oriented work habits.
- Ability to react productively to change and handle essential tasks as assigned.
- Demonstrated resourcefulness and ability to take initiative in developing and completing projects.
- Willingness and ability to continue professional development.
- Advanced knowledge of Microsoft Office applications, including Word, Excel, Teams, and PowerPoint.
Responsibilities
- Lead the conception, development, and implementation of marketing plans.
- Spearhead the strategic and tactical execution of campaigns.
- Maintain a successful brand image among the target audience.
- Review current marketing trends, strategies, and the competitive landscape.
- Analyze sales numbers to optimize future activity.
- Collaborate with the CMO on high-level decisions regarding budgeting and strategic direction.
- Manage marketing department members, including copywriters, graphic designers, and analysts.
- Coordinate with other departments to ensure internal efficiencies.
- Act as the primary liaison with marketing vendors.
Benefits
- Job benefits information is available on the Birch careers page.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
