Director of Marketing

Provident • Dallas, TX

12d • Onsite

About The Position

Provident Data Centers is seeking an experienced marketing leader to build and lead the full-scope marketing function for its growing data center development platform. The role owns marketing strategy, brand and positioning, demand generation and account-based marketing, events, content, digital and marketing technology, and communications. The Director will establish the processes, budget, external partners, and eventual team structure needed to operate the function.

Reporting to the Managing Partner, the Director serves as a strategic partner to the leadership team and helps shape how the platform goes to market. The role develops clear, consistent positioning for varied audiences, including hyperscale and enterprise customers, capital partners, utilities, communities, and local governments. It requires setting direction and creating structure in a fast-moving environment where a detailed playbook may not exist.

The position is based in Dallas, Texas, and is full-time and in-office. Provident Data Centers is a division of Provident, a real estate investment and development firm with experience across multiple property types and U.S. markets. The data center platform provides integrated development solutions spanning site selection, power procurement, land acquisition, entitlements, engineering, infrastructure, and construction for enterprise, hyperscale, and telecommunications clients.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• At least 10 years of progressive marketing experience, including at least 5 years in a leadership role.
• Significant B2B marketing experience.
• Proven experience building a marketing function from the ground up or transforming an existing one.
• Hands-on depth across social media, event marketing, lead nurturing, and brand management.
• Hands-on experience with CRM and marketing automation platforms, website/CMS, SEO and paid search, social, and analytics tools.
• Current practical experience using AI tools in marketing and sound judgment about when and how to use them.
• Data-driven approach to marketing, including using analytics to guide strategy and demonstrate ROI.
• Ability to turn complex technical concepts into compelling, differentiated value propositions for customers, partners, and non-technical audiences.
• Executive presence and a record of acting as a strategic partner to senior leadership and shaping decisions.
• Exceptional written and verbal communication skills, including presenting effectively to executive leadership and external partners.
• Independent judgment and confidence to offer a point of view, respectfully challenge assumptions, and advocate for the right answer, including with senior leaders.
• Strong interpersonal and partnering skills and ability to build trust with internal teams, customers, and external partners.
• Self-starter who can make decisions and progress work without hand-holding or complete information.
• Ability to think strategically while also doing hands-on work.
• Resourcefulness and persistence in obtaining needed information from busy, deal-focused teams.
• Ability to work effectively with a geographically distributed team.
• Strong analytical and problem-solving skills, including judgment in setting priorities and evaluating agencies, vendors, and partners.
• Ability to manage multiple complex projects in a fast-paced, deadline-driven environment.

Nice To Haves

• Marketing experience in technology or technical infrastructure, such as data centers, cloud, telecom, or energy, is strongly preferred.
• Public relations or media relations experience, especially with complex or high-profile projects.
• Direct experience in data centers, digital infrastructure, energy, or real estate development.
• Experience with community or stakeholder engagement.

Responsibilities

• Build and own the marketing strategy in collaboration with platform leadership, tying it to business, pipeline, and leasing goals.
• Establish the marketing function, including priorities, processes, budget, vendors and agencies, and eventual team structure.
• Partner strategically with the Managing Partner and leadership team on positioning, brand, and go-to-market strategy; offer informed perspectives, challenge assumptions constructively, and influence decisions.
• Select, implement, and manage the marketing technology stack, including CRM, marketing automation, website and CMS, and analytics.
• Set KPIs and metrics to evaluate marketing and communications effectiveness, and report regularly to executive leadership.
• Apply AI tools to research, content, and campaign execution, and establish sensible guidelines for their use in marketing.
• Work with development, acquisitions, power, and capital teams to obtain the information needed for marketing.
• Present to executives, partners, and external audiences, translating complex projects into clear and compelling stories.
• Strengthen the platform brand and maintain consistency across channels, decks, and other touchpoints.
• Lead social media strategy and execution, including executive and thought-leadership presence.
• Plan and execute event marketing, including industry conferences, trade shows, hosted events, and site tours.
• Partner with teams on targeted account-based outreach to hyperscale, cloud, and enterprise prospects, and develop lead-nurturing programs.
• Develop site- and campus-specific marketing campaigns that support leasing results.
• Develop marketing collateral, pitch materials, and presentations.
• Define and maintain positioning and messaging for core audiences, including customers, capital partners, utilities, communities, and local governments.
• Translate technical topics such as power availability, site readiness, cooling, and delivery timelines into differentiated value for customers and other audiences.
• Position Provident Data Centers as an informed voice on data center development, power, AI-driven demand, and project delivery.
• Build a content program that includes articles, case studies, speaking opportunities, and executive bylines.
• Shape communications about the platform's sustainability and energy commitments for customers, capital partners, and communities.
• Shape the platform's public narrative and manage media relations, working with outside PR partners as needed.
• Support community and stakeholder communications for projects in active markets.
• Prepare messaging and spokesperson support for sensitive or high-visibility moments.

Benefits

• Competitive base salary plus bonus.
• Opportunity to invest in the Provident Employee Fund or participate in Provident's Employee Profit Sharing program.
• Health insurance.
• Dental insurance.
• Vision insurance.
• Company-provided life insurance.
• Long-term disability insurance.
• 401(k) with company match.
• 529 College Savings Plan.
• Three weeks of PTO.
• Paid holidays.
• Maternity and paternity leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Director