Director of Marketing

NextLink•Hudson Oaks, TX

1d•Hybrid

About The Position

The Director of Marketing is a senior leadership role responsible for defining and executing the company’s end-to-end marketing strategy to accelerate subscriber growth, expand market share, and strengthen brand equity across all service areas. This leader will drive a performance-oriented marketing organization that integrates brand, demand generation, product marketing, and community engagement. The role requires a strategic thinker with strong operational discipline, capable of aligning marketing investments to measurable business outcomes including subscriber acquisition, revenue growth, and customer lifetime value. The Director of Marketing will serve as a key partner to Sales, Operations, Product, and Executive Leadership to support new market launches, product rollouts, and ongoing growth initiatives across fiber and fixed wireless technologies.

Requirements

8+ years of progressive marketing leadership experience, preferably within telecom, broadband, or high-growth technology environments
Proven track record of driving measurable revenue growth through integrated marketing strategies
Deep expertise across digital marketing, demand generation, brand strategy, and product marketing
Strong analytical mindset with experience in marketing analytics, attribution, and performance optimization
Experience managing multi-million dollar budgets and forecasting marketing ROI
Demonstrated ability to lead, develop, and scale high-performing teams
Excellent communication, executive presence, and stakeholder management skills
Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred)
Professional certifications (e.g., CIM) are a plus

Responsibilities

Develop and lead the company’s comprehensive marketing strategy aligned to revenue targets, market expansion plans, and product roadmap
Own marketing’s contribution to subscriber growth, ARPU expansion, and market penetration across all regions
Establish scalable go-to-market frameworks for new fiber builds, fixed wireless expansion, and product launches
Define and evolve Nextlink’s brand positioning to reinforce differentiation in highly competitive markets
Build and optimize a multi-channel demand generation engine across digital, direct, field, and partner channels
Oversee lead generation strategy, pipeline development, and conversion optimization in partnership with sales teams
Implement closed-loop reporting to track marketing ROI, cost per acquisition (CPA), and channel effectiveness
Develop remarketing, referral, and upgrade campaigns to maximize customer lifetime value
Lead marketing strategy for new market launches, including fiber expansion and wireless coverage growth
Partner cross-functionally to support installation backlog targets and subscriber ramp timelines
Ensure readiness across messaging, creative, field enablement, and local market activation
Drive localized marketing strategies that align with community engagement and regional dynamics
Own brand strategy, messaging, and storytelling across all channels
Oversee development of high-impact content including digital assets, video, campaigns, and sales collateral
Manage Nextlink’s presence across social media, digital platforms, and community engagement initiatives
Serve as a key external representative with media, partners, and stakeholders
Establish a data-driven marketing organization with robust analytics, reporting, and forecasting capabilities
Analyze customer behavior, market trends, and competitive positioning to inform strategy
Continuously optimize campaigns and channel mix based on performance insights
Provide executive-level reporting with clear recommendations and action plans
Own and optimize the marketing budget to maximize ROI and efficiency across all initiatives
Allocate resources across channels, markets, and programs based on performance and strategic priorities
Develop forecasting models for reach, cost, and expected return on marketing investments
Act as the primary liaison between Marketing, Sales, Field Operations, and Customer Experience teams
Align marketing efforts with sales execution, call center operations, and field performance
Support enterprise and commercial sales initiatives with targeted marketing programs
Ensure consistent messaging and execution across all departments and markets
Lead relationships with external agencies, digital partners, and marketing vendors
Ensure all partners deliver against KPIs, timelines, and budget expectations
Drive accountability and performance across outsourced marketing functions
Oversee community engagement strategy, sponsorships, and local activation efforts
Develop quarterly initiatives that reinforce Nextlink’s commitment to “making a difference” in the communities served
Manage marketing event calendar to maximize brand exposure and local impact