Director of Marketing

Eberlestock USA • Boise, ID

22d • Onsite

About The Position

The Director of Marketing leads the strategic execution, operational effectiveness, and commercial performance of Eberlestock's Marketing Department. Reporting to the Chief Marketing Officer (CMO), this role provides senior leadership across E-Commerce, Brand, Creative, Marketing Operations, and related functions, ensuring the department operates as a cohesive, accountable, results-driven organization.

In partnership with the CMO, the Director translates the company's brand vision and business objectives into integrated marketing strategies that support revenue growth, customer acquisition and retention, and long-term brand equity. As the department's primary operational leader, the Director guides, mentors, and holds department leaders accountable while establishing the systems, processes, and performance standards needed to support growth.

The role requires deep direct-to-consumer (DTC) e-commerce marketing expertise, including digital acquisition, paid media performance, ROAS, CAC, LTV, conversion rate optimization, retention marketing, and e-commerce financial drivers. The ideal candidate is an experienced senior marketing leader from a growing consumer products business who can combine strategic thinking, commercial knowledge, operational discipline, and leadership development, balancing brand building with measurable performance.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 10 or more years of progressive marketing experience, including significant leadership responsibility within a DTC e-commerce or consumer products organization.
• 5 or more years leading marketing teams, including direct management and development of managers or senior functional leaders.
• Demonstrated success leading a comprehensive marketing function with accountability for strategy, execution, financial performance, and organizational development.
• Deep understanding of DTC e-commerce business models, digital customer acquisition, performance marketing, retention, and conversion optimization.
• Proven ability to evaluate and optimize marketing investments using ROAS, CAC, LTV, MER, contribution margin, and related performance metrics.
• Experience developing and managing significant marketing budgets, forecasts, and performance reporting.
• Strong understanding of brand strategy, creative development, integrated marketing, and omnichannel execution.
• Demonstrated ability to build scalable marketing processes and improve operational efficiency.
• Experience partnering with executive leadership and translating business objectives into measurable departmental results.
• Exceptional leadership, communication, analytical, and organizational skills.
• Strong financial and commercial acumen, including the ability to balance growth, profitability, and long-term brand value.

Nice To Haves

• MBA.
• Experience in the outdoor, hunting, tactical, sporting goods, apparel, or premium consumer products industries.
• Experience leading marketing in a growing, founder-led, or entrepreneurial consumer products organization.
• Working knowledge of Shopify or comparable e-commerce platforms, Google Analytics 4, major paid media platforms, CRM/email marketing systems, and marketing reporting tools.
• Experience developing integrated marketing strategies across DTC and wholesale channels.
• Demonstrated success scaling marketing capabilities, developing senior leaders, and improving organizational performance.

Responsibilities

• Partner with the CMO to develop and execute marketing strategies aligned with business objectives, brand positioning, and growth priorities.
• Translate long-term marketing vision into departmental priorities, annual plans, budgets, and measurable performance objectives.
• Lead the Marketing Department's execution across E-Commerce, Brand, Creative, Marketing Operations, and supporting functions.
• Guide department directors and functional heads, promoting alignment, accountability, and effective decision-making.
• Identify market opportunities, competitive trends, and consumer behavior shifts that inform marketing strategy.
• Represent Marketing in cross-functional leadership discussions, business planning, and strategic initiatives.
• Establish communication, reporting, and decision-making processes that improve departmental effectiveness and organizational alignment.
• Lead DTC e-commerce marketing efforts to support profitable and sustainable revenue growth.
• Oversee customer acquisition, conversion, retention, and lifecycle marketing strategies.
• Evaluate paid media performance across paid search, paid social, affiliate, and other digital acquisition platforms.
• Set performance expectations and optimization strategies using ROAS, MER, CAC, LTV, conversion rate, average order value, and contribution margin.
• Partner with the Head of E-Commerce to improve website performance, customer experience, merchandising, and conversion.
• Ensure marketing investment decisions are supported by reliable data, attribution insights, and financial analysis.
• Develop strategies to improve retention, repeat purchases, and long-term customer value.
• Evaluate technologies, platforms, and marketing capabilities that could improve digital performance and operational efficiency.
• Establish and improve marketing processes, workflows, planning systems, and execution standards.
• Lead and mentor Marketing Operations, improving project management, campaign planning, resource allocation, and coordination.
• Oversee integrated marketing calendars aligning product launches, promotions, content production, and channel activities.
• Ensure initiatives are prioritized, resourced, and delivered on schedule and in line with business objectives.
• Identify operational bottlenecks and communication gaps and implement sustainable improvements.
• Develop reporting and accountability systems that provide visibility into priorities, project status, and performance.
• Create scalable processes that support growth while protecting creative quality and execution speed.
• Partner with the CMO and department leaders to maintain alignment with brand identity, positioning, and storytelling objectives.
• Provide strategic oversight of integrated campaigns across digital, retail, wholesale, events, partnerships, and other relevant channels.
• Ensure creative production and content align with commercial priorities, customer insights, and campaign objectives.
• Foster collaboration among Brand, Creative, E-Commerce, and Marketing Operations.
• Support strategies that strengthen brand awareness, customer engagement, and market differentiation.
• Balance long-term brand building with near-term performance and revenue objectives.
• Partner with the CMO and Finance to develop, manage, and optimize the annual marketing budget.
• Evaluate marketing expenditures and resource allocation to maximize efficiency and business impact.
• Establish KPIs and dashboards connecting marketing activities to revenue, profitability, customer growth, and operational execution.
• Analyze campaign performance, channel effectiveness, and investment returns to identify improvements.
• Develop forecasts and recommendations to support investment decisions and business planning.
• Provide regular performance updates to the CMO and executive leadership, including accomplishments, challenges, risks, and recommendations.
• Directly manage and develop Director-level and Head-of-function leaders.
• Set performance expectations, accountability standards, and professional development objectives for direct reports.
• Coach marketing leaders to strengthen strategic capabilities, business acumen, decision-making, and operational effectiveness.
• Evaluate organizational structure, team capabilities, and resource needs for future growth.
• Build a collaborative, high-performing culture grounded in ownership, transparency, continuous improvement, and measurable results.
• Support succession planning, talent development, and recruitment of marketing professionals.
• Promote thoughtful decision-making, constructive feedback, and cross-functional partnership.
• Collaborate with Sales, Product, Operations, Finance, and Customer Experience to align marketing with organizational objectives.
• Partner with Product leadership on go-to-market strategies and new product launch plans.
• Align marketing initiatives with wholesale, dealer, and strategic account opportunities in partnership with Sales leadership.
• Coordinate with Operations so campaigns, promotions, and launches align with inventory and fulfillment capabilities.
• Use customer insights, sales data, and market research to improve marketing effectiveness and inform business decisions.

Benefits

• Generous tiered PTO allowance, with an initial accrual level of 12 days annually.
• 10 paid company holidays.
• Two medical plan options, with the company paying 70% of the employee-only premium.
• Optional dental coverage.
• Optional vision coverage.
• Company-sponsored 401(k) plan with a 4% employer match.
• Eberlestock employee discount (cost plus 30%).
• “Pick a Pack” gift following the 90-day probationary period.

What This Job Offers

• Job Type: Full-time
• Career Level: Director