Director of Marketing

Rodan Energy Solutions Inc.•Mississauga, ON

12d•Hybrid

About The Position

Rodan Energy is seeking a strategic and hands-on Director of Marketing to build and scale a modern marketing function. This role will lead all aspects of marketing, including brand, content, performance marketing, PR, marketing operations and analytics. The Director will work cross-functionally with Sales, Product, and Customer Success to drive measurable growth. The ideal candidate is an experienced B2B marketing leader who thrives in a fast-paced, high-accountability environment, with experience scaling high growth early-stage companies. A background in journalism, PR, or content is a strong asset. This is a rare opportunity to define and lead the brand, PR, content, and demand-generation strategy from the ground up.

Requirements

8+ years of progressive marketing experience in B2B SaaS, cleantech, or adjacent industries
Demonstrated success building or scaling a modern marketing function
Proven ability to lead brand, content, and demand generation strategies with measurable impact
Strong analytical mindset: comfortable with accountability for marketing KPIs and budget management
Prior success leading growth through account based marketing strategies
Exceptional communication and storytelling skills
Experience managing agencies, contractors, and cross-functional stakeholders
Thrives in a dynamic, fast-growth environment; entrepreneurial and resourceful

Nice To Haves

Background in journalism, PR, or content is a strong asset
Bachelor’s degree in Marketing, Communications, Business, or related field a preference but not required

Responsibilities

Develop and execute a focused marketing strategy aligned to business objectives and revenue goals
Act as a member of the corporate leadership team, contributing to departmental planning and decision-making
Provide strategic input into product development, GTM strategy, and EOS Dispatch alignment
Lead cross-functional collaboration with internal teams and external consultants
Define and elevate Rodan’s brand voice across all channels and assets
Lead content strategy across owned, earned, and paid channels (e.g., thought leadership, webinars, case studies, PR, newsjacking and social)
Oversee PR strategy and media relations, including agency management
Own and scale a multi-channel demand engine (email, digital, paid, events, partnerships)
Drive booked meetings for sellers as a core performance KPI
Build robust measurement frameworks to track ROI, funnel performance, CAC, LTV, and attribution
Optimize the marketing tech stack and implement scalable campaign processes
Work closely with Sales, Product, and Customer Success to align messaging and GTM plans
Provide marketing insights to inform product development, pricing, and customer experience initiatives
Manage and collaborate with internal teams and external consultants to execute marketing initiatives