Director of Marketing
About The Position
The Director of Marketing plans, coordinates, and implements the YMCA of Greater Pittsburgh’s marketing efforts. The role translates high-level strategy into actionable execution, manages a team of Specialists, maintains the program and events calendar, and optimizes multi-channel campaigns. It combines project management with direct supervision of content creation, digital channels, and event logistics. The Director also contributes to social media management, content creation, employee and member engagement campaigns, recruitment efforts, storytelling, and organizational initiatives, ensuring communications reflect the YMCA’s brand, mission, and impact.
Requirements
- At least 5 years of progressive marketing experience, including at least 2 years in a supervisory or management role.
- Demonstrated experience managing multi-channel campaigns, content management systems, basic websites, and graphic design tools.
- Practical proficiency in photo and video capture, editing, and media library organization.
- Strong coaching, communication, and workload-balancing skills to lead and hold a dedicated team accountable.
- Current driver's license and access to a reliable vehicle for transportation.
Nice To Haves
- Bachelor’s degree in marketing or a related field, or equivalent experience, preferred.
- Experience with Adobe Creative Cloud and Canva.
Responsibilities
- Supervise, coach, and hold direct reports accountable to support high performance and career growth.
- Prioritize workloads, delegate tasks, and coordinate daily across departments to align the team with YMCA goals.
- Establish workflows, execution briefs, and performance benchmarks for direct reports.
- Own and execute the master marketing and event calendar.
- Write actionable marketing execution briefs to align cross-functional projects.
- Oversee project management and execution of marketing initiatives, ensuring delivery on time and within scope.
- Oversee multi-channel marketing operations, including social media scheduling, internal communications, and multi-property website management.
- Plan, execute, and monitor digital ad flights across key digital platforms.
- Manage media assets, including photo and video capture, editing, organization, and culling for distribution across channels.
- Direct event logistics, including collateral delivery, volunteer management, and staff coordination.
- Provide technical and creative support for webinars, workshops, and company events.
- Monitor campaign performance metrics and manage marketing analytics dashboards.
- Optimize campaigns during flight and make tactical adjustments to maximize return on investment.
- Prepare routine performance reports and communicate results and actionable insights to executive leadership.
- Use the YUSA Leadership Competency Model to develop areas identified for improvement and leverage identified strengths.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Director
