Director of Marketing - RTQA

Mirion

2d

About The Position

The Director of Marketing for RTQA leads global marketing strategy for the RTQA business line, covering hardware and software solutions, with a focus on downstream marketing. The role partners closely with commercial and business-unit teams to develop high-impact, high-velocity strategies and tactics in support of company goals. The Director develops value propositions, guides commercial launches for new products, sets portfolio marketing strategies, supports Voice of Customer initiatives, and serves as the primary liaison with relevant industry organizations.

The position oversees lifecycle marketing to maximize portfolio performance and manages a team of product marketers, supporting strong execution and professional development. It requires close collaboration with Sales, Product Management, R&D, Clinical teams, and regional teams worldwide to align market insights, product innovation, messaging, and commercial enablement.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 10 years of B2B marketing experience.
• At least 5 years of experience in field marketing or demand generation in medical devices, healthcare technology, or related regulated industries.
• Experience managing individuals across multiple regions or business units.
• Proven ability to align marketing with sales to drive measurable business impact.
• Strong knowledge of account-based marketing and field program design.
• Strong leadership and people-management skills, with a focus on coaching and career development.
• Ability to balance strategic planning with hands-on execution.
• Excellent communication and presentation abilities.
• Proficiency with CRM and marketing automation tools, such as Salesforce and HubSpot or Marketo, and analytics platforms.
• Collaborative mindset and comfort working in a global, matrixed environment.

Nice To Haves

• MBA.
• Experience in the radiotherapy/QA market.

Responsibilities

• Develop and execute marketing strategies to increase sales in domestic and international markets.
• Define differentiated value propositions and messaging frameworks for global product lines.
• Drive global go-to-market strategies for new product introductions, including launch playbooks, positioning, and commercialization plans.
• Collaborate with business-line product managers to develop sales training materials that support training and customer adoption.
• Track launch performance metrics and adoption rates to refine future approaches.
• Manage product lifecycle marketing activities, including growth-stage campaigns, competitive repositioning, and end-of-life strategies.
• Lead initiatives to extend product relevance and maximize profitability throughout the product lifecycle.
• Serve as a primary liaison with key industry organizations and stakeholders.
• Translate insights into actionable inputs for positioning and global messaging.
• Represent the customer in strategic planning and innovation discussions.
• Support global Voice of Customer programs, customer interviews, and advisory boards to identify unmet needs.
• Manage, mentor, and develop a team of marketers, fostering executional excellence, customer focus, and collaboration.
• Define roles, responsibilities, and goals aligned with business objectives and employee growth.
• Coach and guide team members to enable them to deliver high-impact work.
• Partner with Product Management, R&D, and Clinical teams to align market insights with product innovation.
• Work with regional leaders to balance global consistency with local adaptation.
• Collaborate with Marketing Communications, Clinical Marketing, and Commercial teams to align value messaging and enablement.

What This Job Offers

• Job Type: Full-time
• Career Level: Director