Director of Marketing Job

Arkema•Wauwatosa, WI

26d

About The Position

The Director of Marketing – C&C NAM leads the Marketing organization and New Product Development for Arkema’s Construction & Consumer North America business. Reporting to the Business Director of Construction & Consumer North America, the role provides active leadership in developing and achieving annual business plans, and owns category, portfolio, and brand management, including new product development and margin/mix management. It also leads marketing and commercial activation, selling tools and promotions, trade budget management, and market intelligence to drive demand creation and market share growth. The Director manages trade show execution and industry event representation, and expands brand reach through public relations, digital, social, and in-store/distributor activation. The role drives the strategic planning process and innovation roadmap, and works with five production sites to advance new product development and margin/mix improvements. A team of nine reports into the position, including six direct reports: three Category Managers, a Marketing & Communication Manager, an E-Commerce Manager, and a New Product Innovation Manager. Developing talent and building culture are important aspects of the role. The position works in a matrixed environment, aligning with the C&C Global Marketing (SU) Leader on global priorities such as brand guidelines, commercial activation, sustainability, claims and certifications, and NPD. Travel of up to 40% may be required. The role may be based in Wauwatosa, Wisconsin, or Radnor, Pennsylvania.

Requirements

At least 15 years of industry experience, broad operational knowledge of the business, and proven leadership skills.
At least 10 years of experience marketing new product offerings, innovations, and services while supporting customers and commercial teams.
Strong project management skills, including experience managing stage gates and CAPEX projects to budgeted targets and negotiating agreements with suppliers and other stakeholders.
Bachelor’s degree minimum.
Excellent leadership, analytical, and motivational skills.
Proven financial and marketing analytical skills.
Strong working knowledge of Supply Chain and ability to drive commercial excellence through go-to-market strategies and enhancements.
Excellent verbal and written communication skills.
Excellent time-management and organizational skills.
Ability to lead effectively in a matrixed work environment.
Ability to travel domestically and internationally up to 40%.
Ability to remain in a stationary position 50% of the time.
Ability to move equipment weighing up to 57 pounds.
Ability to position oneself to install, demonstrate, and test products.

Nice To Haves

MBA preferred.
Previous market management experience desirable.

Responsibilities

Own category and portfolio strategy for C&C North America to accelerate profitable growth.
Lead day-to-day marketing department operations in support of business-unit strategic and financial goals, including margin/mix management, pricing, and new product development.
Manage the marketing budget and adjust spending as needed to support annual business-unit financial delivery.
Oversee portfolio health, including SKU rationalization, and lead NPD and innovation pipeline management, with accountability for market share and revenue realization.
Achieve budgeted sales and EBITDA, aligned with new business development actions during the year.
Recommend pricing actions based on market intelligence and business-unit MVC objectives.
Manage portfolio stage gates, product launches, pricing, positioning, sales tools, competitive analysis, and sales support to achieve portfolio sales and profit metrics.
Manage marketing communications execution, including branding, packaging, public relations, events, advertising, trade shows, point-of-sale signage, videos, websites, and digital/social media.
Develop and execute business-unit sales and marketing strategies using knowledge of company capabilities, customers, competitors, and industry trends.
Own Voice of Customer initiatives and develop and deploy strategic plans to improve performance; share market insights, trends, and opportunities with the business-unit team.
Manage lead-generation initiatives with Sales and support Salesforce.com and lead-generation tools to help leads progress through the sales funnel.
Partner with C&C North America Sales to develop commercial activation plans, including promotions, selling tools, and an annual commercial calendar.
Work with legal, regulatory, and global teams to ensure compliance with brand guidelines, claims, certifications, formulations, packaging requirements, and local regulations.
Participate in key customer and selling opportunities and support New Business Development with customer launch plans and line review preparation and support.
Manage marketing team performance in alignment with business-unit priorities and develop team talent and culture.
Propose and execute CAPEX projects as needed to grow or improve productivity, using stage-gate and budget-setting frameworks.
Develop higher-level customer relationships through meetings and industry interactions, assess product and market viability, make recommendations, and be accountable for outcomes.
Monitor financial results of new products, including volume, sales, and margin, and ensure effective execution of NPD strategy.
Collaborate with manufacturing, supply chain, and technical teams to set priorities and ensure adequate resources for business growth.
Develop marketing communications plans for the segment in partnership with the marketing communications team, including broad communications, trade shows, promotional activities, press releases, messaging, and digital content.
Engage with Supply Chain to optimize working capital and improve customer service.
Improve commercial launch speed and organizational readiness by coordinating launches across pricing, supply chain, sales, and operations.
Ensure the highest standards of HES compliance for assigned product lines.
Lead Market Managers in developing strategic and operational plans, and manage strategy execution and related tactics and actions.
Lead market and customer research, competitive analysis, and marketing support; develop insights from data and analysis.
Lead cross-functional initiatives with R&D, technical service, manufacturing, operations, and field sales to strengthen the business model.
Provide technical expertise and partnership in new product development.
Oversee product specifications and documentation, including website content and technical data sheets.
Complete weekly, monthly, and ad hoc reporting.
Support site HES policy and comply with regulatory and internal requirements; participate in HES activities and promote reporting of health, safety, environmental, near-miss, accident, and injury incidents.