Director of Marketing
Kalon Executive Search•City of Industry, CA
•Onsite
About The Position
Our client, an innovative leader in functional nutraceutical ingredients, seeks a dynamic Director of Marketing to spearhead growth in health and wellness. You'll develop visionary, data-driven strategies to elevate brand awareness, drive B2B leads, and accelerate revenue through cutting-edge campaigns. Collaborate with sales, R&D, and executives to position them as the premier partner for branded nutrition solutions. This is an in person position in Los Angeles, CA
Requirements
- 10+ years of progressive marketing experience, with at least 5 years in a leadership role within the nutraceutical, dietary supplement, or CPG industry.
- Proven track record in developing and executing B2B marketing strategies for raw materials, nutraceuticals, or health-focused products.
- Expertise in SEO best practices, digital marketing tools (e.g., Google Analytics, Ahrefs), and social media platforms with demonstrated success in driving organic growth and engagement.
- Strong experience in event management, including virtual and in-person industry conferences.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
- Data-driven mindset with proficiency in analytics and CRM systems
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
- Passion for wellness innovation, particularly in cognitive health and functional nutrition.
Nice To Haves
- MBA preferred.
Responsibilities
- Design and execute multi-channel marketing roadmaps with market research, competitive analysis, and trend forecasting in cognitive health and functional nutrition.
- Oversee SEO strategies (keyword research, on-page optimization, technical audits, content marketing) to boost organic visibility and qualified traffic.
- Build social media presence on LinkedIn, Instagram, TikTok, etc., via content calendars, paid campaigns, and community initiatives for B2B engagement.
- Lead event planning for trade shows, webinars, and activations, including booth design and lead follow-up.
- Track ROI with Google Analytics, SEMrush; report KPIs to executives for budget and strategy optimization.
- Mentor marketing team and collaborate cross-functionally for product launches and cohesive messaging.
- Manage budgets efficiently to achieve annual targets.
Benefits
- performance-based incentives
- full benefits
- 401K
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What This Job Offers
Job Type
Full-time
Career Level
Director
