Director of Marketing
About The Position
The Director of Marketing leads regional marketing strategy and execution to strengthen community engagement and elevate brand presence across all markets. Grounded in Haskell’s Every Location Matters strategy, this role recognizes that our offices are more than physical spaces—they are strategic assets that fuel market growth, strengthen our brand, shape culture and elevate both client and employee experiences. In partnership with the Locations Vice President and Regional Market Leaders, the Director of Marketing develops and delivers integrated marketing initiatives aligned with Haskell’s brand, including high-impact materials, presentations, advertising campaigns and event strategies such as tradeshows and community engagements. This leader ensures each location is activated in a way that reflects local market priorities while reinforcing a cohesive, enterprise-wide brand.
Requirements
- Demonstrated ability to create and translate marketing strategy into measurable business development outcomes
- Proven ability to influence, exercise strategic judgment, and lead change across diverse stakeholders and regional priorities
- Strong understanding of AEC industry dynamics, terminology and pursuit processes
- Proven leadership experience guiding high-performing, collaborative teams
- Experience managing and developing direct reports; ability to align teams around strategic priorities
- Advanced analytical, problem-solving and decision-making capabilities
- Experience leveraging CRM platforms to support pipeline development and marketing effectiveness
- Exceptional written and verbal communication skills, with strong editing and storytelling abilities
- Strong project management skills with the ability to manage multiple priorities and deadlines
- Executive-level presentation and facilitation capabilities
- Proficiency in Microsoft Office and Adobe Creative Suite (including InDesign)
- Advanced knowledge of graphic production and brand execution
- Bachelor’s degree (marketing, communications, English, journalism, business administration or technical field) with a minimum of 15 years of related experience
- 10+ years of experience in the Architecture/Engineering/Construction (AEC) industry preferred.
Nice To Haves
- Related master’s degree also preferred
Responsibilities
- Collaborate with the Locations Vice President to develop internal and external marketing content and reporting on behalf of the overall Every Locations Matters strategy
- Leverages and enhances existing marketing tools, processes and brand standards while collaborating closely with market-based marketing teams to drive consistency, scalability and measurable impact
- Provide leadership and oversight to a team of Regional Marketing Specialists, aligning their efforts to support strategic market growth, deepen client relationships and advance business development outcomes
- Oversee the planning, development and execution of marketing campaigns and strategies to improve market visibility, client engagement and pursuit business development effectiveness
- Supervise the production and design of pre-qualifications, presentations and other marketing assignments, providing guidance on win strategies and presentation coaching
- Oversee the creation and maintenance of marketing/business development assets and team resources
- Use CRM data, market research and local insights to inform regional strategy, prioritize opportunities and improve marketing effectiveness
- Supervise advertising and other outside events (i.e., tradeshows), which may require some travel
- Conduct quality reviews of all team deliverables to ensure alignment with brand standards and best practices.
- Participate in company-wide marketing initiatives and the Marketing Council
Benefits
- health insurance
- retirement plans
- professional development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
