Director of Marketing
About The Position
All-Weather Seal of West Michigan is seeking a hands-on Director of Marketing to lead its marketing organization and develop its leaders. The director will oversee all marketing managers, drive in-person lead generation performance, and help keep the sales schedule full at an affordable cost. The role is based primarily in the office in Lowell, Michigan, with travel to support teams across the service territory, including occasional travel to Traverse City and other retail locations. The Director of Marketing reports to the Marketing and Ops VP. All-Weather Seal of West Michigan is a family-owned home remodeling company that has served its community for over 45 years, specializing in premium windows, showers, and metal roofing. The company describes its culture as people-first and leadership-driven, and is investing in leadership to support its marketing teams and maintain consistent, high-quality lead generation.
Requirements
- Experience in the home improvement industry.
- Proven experience in in-person marketing or lead generation.
- Demonstrated success leading leaders and managing marketing teams.
- Strong understanding of performance-based marketing environments.
- High character, professionalism, and a people-first leadership style.
- Ability to lead by example and practice what you preach.
- Comfort working in an in-office, hands-on leadership role.
Responsibilities
- Lead, mentor, and develop all marketing managers across the organization.
- Drive diversified, in-person lead generation strategies to consistently fill the sales schedule.
- Oversee marketing performance, metrics, and cost efficiency across multiple locations.
- Conduct regular one-on-one meetings and leadership development with marketing managers.
- Partner with Sales, Operations, and Executive Leadership to align goals.
- Maintain visibility into daily execution while setting direction for growth and improvement.
- Travel to support teams in the service territory.
Benefits
- Base salary plus performance bonus.
- Company vehicle and gas card.
- Paid training and ongoing leadership development.
- Medical, dental, and vision benefits.
- 401(k) with company match.
- Paid time off.
- High-energy, leadership-driven team environment.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
