Director of Marketing

Marriott•Bal Harbour Village, FL

1d•$110,000 - $146,000

About The Position

The Director of Marketing directs the development, production, and implementation of marketing strategies and projects that support a property’s revenue and marketing objectives. In partnership with the Vice President of Sales and Marketing, the role develops annual marketing plans for short- and long-term objectives and collaborates with Sales and Revenue Management on cross-functional strategies. The Director oversees marketing aligned with hotel goals and positioning, including digital presence and internal and external communications, while maintaining brand integrity. The role identifies incremental marketing opportunities, reports campaign performance to the General Manager, Sales and Revenue Management leaders, and Ownership, and leads a team of marketing professionals. The position develops hotel marketing and digital plans and budgets; oversees initiatives, campaigns, collateral, partnerships, public relations, and marketing performance reporting; and works with hotel, area, revenue, finance, and external partners to maximize revenue and support hotel positioning. It also manages and develops property marketing associates, including hiring, onboarding, performance evaluation, and employee relations.

Requirements

A two-year degree from an accredited university in Business Administration, Sales, or a related major and two years of experience in Hospitality Sales, Spa Sales, or a comparable professional area; alternatively, a four-year bachelor's degree in Business Administration, Sales, or a related major and one year of experience in Hospitality Sales, Spa Sales, or a comparable professional area.

Responsibilities

Develop overarching marketing strategies, plans, property email strategy, and budgets aligned with business priorities in consultation with General Managers.
Oversee marketing initiatives, projects, and collateral production to achieve sales and marketing objectives and maximize revenue opportunities.
Participate in demand-generation strategy development.
Reconcile the marketing plan monthly with accruals and forecasts in conjunction with the Director of Finance.
Lead hotel repositioning efforts in partnership with the Area Team, General Manager, and hotel executive team.
Serve as the hotel brand guardian and liaison, ensuring marketing reflects the brand voice and implementing continent and brand promotions and campaigns.
Partner with Revenue Management to develop and execute promotional strategies.
Support group lead-generation efforts.
Review, analyze, and communicate marketing reports and findings to stakeholders and owners, adapting strategy as needed.
Manage internal and external partners to ensure deliverables support hotel strategy.
Develop annual digital marketing, partnership, and marketing strategies to maximize revenue and align with hotel positioning.
Manage OTA strategy with Revenue Management through monthly market leader reviews and media investments.
Monitor SEO and recommend updates in collaboration with MDS or an agency.
Manage cluster marketing strategies when applicable.
Oversee direct asset development, such as photoshoots, to keep content current across sites and channels.
Engage with Area Directors of Marketing to communicate recommendations and actionable next steps based on findings, best practices, and digital trends.
Set public relations strategy for the hotel or group of hotels, including goals, pitch angles, and target segments.
Manage a public relations agency when applicable, or manage PR messaging.
Measure and communicate campaign success and digital performance using relevant reporting tools.
Build and maintain relationships with General Managers, Sales and Revenue leaders, Regional Team members, hotel marketing teams, and media representatives.
Manage direct reports and monitor overall marketing performance.
Interview, select, and onboard property marketing associates.
Handle employee complaints and take disciplinary action as needed.
Evaluate employee productivity and efficiency and recommend promotions or other status changes.
Conduct annual performance appraisals with direct reports according to Standard Operating Procedures.
Complete other reasonable duties as requested by leadership.