Director of Marketing

SOUTHWEST BUILDING SOLUTIONS LLC•Peoria, AZ

11d•$110,000 - $150,000•Onsite

About The Position

Southwest Building Solutions (SBS), an established Arizona construction company specializing in turnkey pre-engineered metal buildings, is hiring a Director of Marketing to lead its marketing function as the company expands throughout Arizona. The role brings dedicated marketing leadership in-house and owns marketing strategy, advertising budget, brand development, agency relationships, marketing technology, and overall marketing performance. SBS currently invests approximately $800,000–$1 million annually in advertising, in addition to spending on outside marketing agencies and service providers. The Director of Marketing will develop and execute marketing plans aligned with revenue goals, manage and optimize the advertising budget, and establish measurable reporting on spending, lead quality, conversion rates, customer acquisition costs, and marketing ROI. The position leads external agencies and vendors, oversees brand and creative direction, content and social media, website and digital marketing, HubSpot and marketing technology, practical AI adoption, and support for events and community initiatives. It works closely with the VP of Sales and Sales Manager to improve lead quality, align marketing and sales, support customer acquisition, and contribute to profitable growth. This is an on-site, full-time leadership position in Peoria, Arizona, reporting directly to the VP of Sales. The base salary is $110,000–$150,000 annually, depending on qualifications and experience, with a target annual performance bonus of 20% of base salary based on established performance objectives. SBS describes its vision as impacting lives through responsible growth and radical generosity, and its core values as Growth, Relationships, Hard Work, and Reliability.

Requirements

At least 5 years of progressive marketing experience, including demonstrated leadership responsibility.
Experience developing and managing marketing strategies and budgets.
Strong understanding of digital advertising, lead generation, customer acquisition cost, and marketing analytics.
Experience managing outside marketing agencies or vendors.
Strong organizational, analytical, and project management skills.
Experience with CRM systems and marketing automation platforms.
Ability to interpret marketing data and translate findings into practical business decisions.
Strong written and verbal communication skills.
Ability to work independently, take ownership, and hold others accountable.
Demonstrated ability to collaborate with sales teams and company leadership.

Nice To Haves

Experience with HubSpot CRM.
Experience managing substantial advertising budgets.
Background in high-value products or services with longer sales cycles.
Experience in construction, home improvement, building products, or related industries; construction industry experience is helpful but not required.
Experience building or scaling marketing departments.
Knowledge of SEO, Google Ads, Meta advertising, content marketing, and marketing automation.
Experience using AI tools to improve marketing effectiveness and efficiency.

Responsibilities

Assume operational ownership of the marketing function, including vendors, systems, budgets, workflows, and performance.
Develop and execute a comprehensive marketing strategy aligned with revenue goals and long-term growth objectives.
Establish annual and quarterly marketing plans, priorities, and measurable performance expectations.
Identify ways to improve marketing effectiveness and operational efficiency and support expansion into new markets.
Partner with the VP of Sales and Sales Manager to align marketing initiatives with sales performance and business priorities.
Provide leadership with data-driven recommendations and assess opportunities to build internal marketing capabilities.
Manage and optimize advertising and marketing budgets to maximize effectiveness and return on investment.
Establish a centralized marketing performance dashboard covering advertising expenditure, lead sources and quality, conversion rates, customer acquisition costs, and marketing ROI.
Evaluate marketing based on qualified sales opportunities and customer acquisition, not lead volume alone; identify inefficient spending and recommend adjustments.
Translate performance data into actionable recommendations for business decisions and profitable growth.
Serve as the primary contact for marketing agencies, consultants, and vendors; set expectations and maintain productive relationships.
Lead recurring agency meetings and hold external partners accountable for performance, deliverables, timelines, budgets, quality, and results.
Coordinate digital advertising, SEO, website management, content development, and marketing automation across partners.
Evaluate vendor relationships, identify opportunities to improve performance or consolidate services, and assess what to outsource versus bring in-house.
Own and maintain the SBS brand across marketing channels, including messaging, visual identity, and brand standards.
Oversee creative direction for advertising, websites, social media, printed materials, and customer communications.
Manage branding for company apparel, promotional merchandise, vehicle graphics, jobsite signage, and trade show displays.
Ensure marketing materials communicate SBS's value, professionalism, and competitive advantages; support culture, recruiting, and community involvement through marketing.
Develop and oversee a content marketing strategy and direct the planning and production of website content, blogs, videos, newsletters, email campaigns, case studies, brochures, and sales materials.
Maintain a marketing content calendar and oversee social media strategy, content quality, posting schedules, and performance.
Use customer projects, testimonials, and completed buildings to strengthen marketing efforts and support customer education, lead generation, brand awareness, and sales.
Own the strategic direction and performance of the company website and coordinate improvements, updates, and maintenance with outside partners.
Oversee SEO, paid search, paid social advertising, landing pages, and conversion optimization; monitor traffic, lead generation, user experience, and conversion performance.
Oversee HubSpot marketing functionality and improve lead tracking, attribution, reporting, and sales-marketing alignment.
Direct marketing automation, email campaigns, and customer communication sequences; collaborate with the Sales Manager to improve data accuracy and sales-funnel visibility.
Work with outside specialists on complex technical configurations or integrations and evaluate technologies that improve efficiency, reporting, and customer engagement.
Identify and implement practical AI solutions for content, campaign planning, reporting, analytics, and operational efficiency; assess emerging technologies and establish responsible AI practices.
Ensure AI-generated marketing materials meet standards for accuracy, quality, and brand consistency.
Oversee marketing support for events, trade shows, and community initiatives, including branding, displays, promotional materials, signage, and collateral.
Support approximately 3–4 major events annually as business needs require and evaluate event effectiveness and return on investment.
Meet regularly with the VP of Sales and Sales Manager and work with sales leadership to evaluate lead quality, conversion rates, and customer acquisition performance.
Gather feedback from Sales Leads and SDRs to improve targeting, messaging, and campaign effectiveness; support sales tools, educational materials, and customer communications.
Ensure marketing and sales share goals and reliable performance information.