Director of Marketing

TEG Federal Credit Union•Poughkeepsie, NY

3d•Hybrid

About The Position

At TEG Federal Credit Union, we are committed to improving our members’ financial well-being and strengthening the communities we serve. Guided by our core values of Integrity, Professionalism, Service Excellence, and Cooperation, we deliver financial solutions that create lasting value for our members and meaningful impact in our communities. We are seeking an experienced, strategic, and results-driven Director of Marketing to lead marketing initiatives that strengthen our brand, expand membership, deepen member engagement, and support continued growth throughout the Hudson Valley and beyond. This leader will plan, develop, execute, and evaluate integrated marketing strategies that support business development, increase product adoption, and reinforce TEG Federal Credit Union’s position as a trusted financial partner. The successful candidate will take ownership of marketing’s contribution to TEG’s deposit, loan, and membership goals, using strategic marketing initiatives to help drive measurable growth. This individual will demonstrate strong business acumen, accountability for results, and readiness for executive-level leadership responsibilities through strategic thinking, sound decision-making, and cross-functional leadership.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or a related field (or an equivalent combination of education and experience).
7-10 years of progressive marketing experience.
Background includes digital marketing, content development, website management, marketing automation, analytics, digital advertising, and multi-channel campaigns.
Effective leader with experience managing projects, budgets, and cross-functional initiatives.
Ability to build strong relationships, communicate effectively with stakeholders at all levels, and use data to develop actionable marketing strategies.
Highly organized and solutions-oriented.
Ability to thrive in a fast-paced environment and take ownership of results.
Proactive, accountable, and committed to identifying opportunities, solving challenges, and contributing to the organization's success and community impact.
Genuine commitment to community service and civic engagement.

Nice To Haves

Expertise in SEO, AEO, social media marketing, HubSpot, Google Analytics, content management systems, and emerging AI-powered marketing tools is highly desirable.

Responsibilities

Serve as a strategic partner to the Vice President of Marketing, helping shape and execute marketing initiatives that support TEG Federal Credit Union's growth objectives, strengthen our brand, and deepen member relationships.
Play a key leadership role in developing comprehensive marketing strategies that drive membership growth, product adoption, loan and deposit growth, and overall business performance.
Contribute to strategic planning, budgeting, campaign development, and resource allocation while regularly presenting marketing performance, opportunities, and recommendations to senior leadership.
Develop a broad understanding of credit union operations, financial performance, and enterprise-wide priorities, positioning yourself to contribute meaningfully to the organization's long-term success.
Utilize platforms such as Arkalytics, HubSpot, Google Analytics, and other reporting tools to monitor marketing performance and measure return on investment.
Analyze campaign results, member behavior, and market trends to identify growth opportunities, provide data-driven recommendations, and ensure marketing initiatives are aligned with business objectives.
Take ownership of marketing's contribution to business development outcomes and drive measurable growth through strategic marketing initiatives.
Develop and execute programs that support membership acquisition, product adoption, loan growth, deposit growth, and member engagement.
Build relationships throughout the communities we serve, coordinating and promoting corporate and community events, and representing TEG Federal Credit Union at networking events, outreach activities, and community functions.
Provide day-to-day direction, coaching, and accountability for marketing team members while fostering a culture of collaboration, innovation, and continuous improvement.
Manage multiple projects simultaneously, coordinate efforts with internal departments and external partners, and ensure all marketing initiatives are delivered on time, within budget, and to the highest quality standards.
Help build a high-performing team that delivers exceptional results through mentorship and professional development.
Develop compelling content and communications across digital, print, email, social media, public relations, and advertising channels to strengthen and protect the TEG Federal Credit Union brand.
Ensure a consistent brand voice, message, and visual identity while maintaining compliance with applicable regulations and organizational standards.
Enhance member engagement, build brand awareness, and reinforce TEG's reputation as a trusted financial partner in the communities we serve through strategic storytelling and thoughtful communications.