Marketing - Director of Marketing

Mortenson Dental • Louisville, KY

18h

About The Position

The Director of Marketing will be responsible for developing and executing a comprehensive, multi-channel marketing strategy to drive patient acquisition, retention, and lifetime value across all supported practices. This role requires aligning marketing initiatives with organizational growth goals, including de novos, acquisitions, and expansion into new markets. The Director will oversee day-to-day marketing operations, ensuring consistency, efficiency, and brand alignment, while leading and supporting a team of Regional Marketing Managers responsible for local market execution across multiple states. Defining KPIs and reporting frameworks to measure success across all marketing initiatives and ensuring consistent brand positioning and messaging across all markets and touchpoints are key aspects of this position.

Requirements

• Bachelor’s degree in Marketing, Business or related field.
• 8-12+ years of marketing experience, with at least 3-5 in a leadership role.
• Experience overseeing marketing for a multi-unit entity and leading a multi-specialty team.
• Google Suite proficiency.
• Dental, healthcare or multi-unit experience.

Responsibilities

• Develop and execute a comprehensive, multi-channel marketing strategy to drive patient acquisition, retention, and lifetime value across all supported practices.
• Align marketing initiatives with organizational growth goals, including de novos, acquisitions, and expansion into new markets.
• Oversee day-to-day marketing operations, ensuring consistency, efficiency, and brand alignment.
• Lead and support a team of Regional Marketing Managers responsible for local market execution across multiple states.
• Define KPIs and reporting frameworks to measure success across all marketing initiatives.
• Ensure consistent brand positioning and messaging across all markets and touchpoints.

What This Job Offers

• Job Type: Full-time
• Career Level: Director