Director of Marketing

Datavations•New York, NY

1d•$160,000 - $190,000•Onsite

About The Position

Datavations is seeking a Director of Marketing to lead the day-to-day operation of our marketing function. This is a hands-on leadership role, not a brand-only or content-only role. You will be accountable for the marketing contribution to pipeline, the velocity and quality of everything the marketing team ships, and the connection between marketing activity and revenue outcomes. You will work in-office in New York City alongside our commercial leadership team, partnering closely on cross-functional GTM alignment, executive content, and top-tier industry relationships. You will inherit a small, focused team and a clear commercial mandate: build the marketing engine that delivers warm, qualified leads to our sales organization at consistent volume and quality. This is a high-profile role where you'll help write our next chapter. You are stepping in at the perfect moment, early enough to shape the playbook, but with the momentum and resources to ship big wins fast. You'll make a measurable impact on our customers, grow the marketing engine, and share in the upside of our next phase of rapid growth.

Requirements

6 to 10+ years in B2B marketing with at least 3 years leading a team.
Track record of building marketing-to-pipeline attribution in a B2B SaaS, data, or analytics environment, with specific outcomes from prior roles around marketing-sourced pipeline contribution, cost-per-opportunity, conversion benchmarks, or equivalent.
Operator-level fluency with HubSpot, Salesforce, and the standard B2B marketing toolkit; you can build a dashboard yourself if you need to.
AI fluency, with integration of Claude, ChatGPT, or equivalent tools into production marketing workflows, treating AI as a force multiplier across content, attribution, and operations.
Comfortable being in-office in New York City alongside the commercial leadership team.
Willing to travel for one to two trade shows or proprietary events per month.

Nice To Haves

Strong preference for industry experience in building materials, lumber and building products, hardware, retail data, or adjacent verticals; not required but it will accelerate your ramp meaningfully.

Responsibilities

Lead a team of four (Marketing Manager, Creative Producer, and two Content Marketers), setting the operating rhythm, weekly priorities, and individual rocks, and driving the team through both strategy and execution.
Own the marketing function's quarterly planning, weekly operating cadence, reporting, and budget allocation across channels, programs, and vendors.
Build and own marketing's contribution to pipeline by standing up the attribution layer connecting Salesforce campaigns, HubSpot activity, and marketing-sourced and influenced opportunities, reporting against it weekly.
Drive demand generation across channels including industry content, webinars, freemium data programs, paid placements with industry media, organic search, and event-driven outreach.
Design and execute the conversion funnel from inbound interest to qualified opportunity, with clear handoff to the sales team.
Lead the content team on a multi-format content strategy: written analyses, short-form video, executive thought leadership, case studies, and product education.
Set and own the annual events strategy across industry tradeshows and proprietary events (regional dinners, customer roundtables, webinars), building the events calendar, target account list, and sales-team alignment plan for each event, with ROI tracking back to pipeline.
Own Datavations' public brand presence including website, positioning pages, case studies, content hub, and SEO strategy.
Build and maintain Datavations' relationships with industry trade media, research organizations, and trade associations, converting them into recurring distribution channels for content and announcements, and own the press and PR motion.
Maintain Datavations' position as one of the most AI-forward marketing functions in the industry, building automation into content production, attribution, and reporting, and owning the marketing technology stack including HubSpot, Salesforce, and AI tools.
Represent marketing in cross-functional GTM forums including weekly GTM meetings, commercial leadership reviews, monthly all-hands, and board updates as needed.