Director of Marketing

Fleetwood Bank•Fleetwood, PA

6d•$69,000 - $89,000

About The Position

Fleetwood Bank is seeking an experienced, energetic, team-focused Director of Marketing to build on the Bank’s brand and bring a new perspective to marketing, brand awareness, and leadership. The role researches, develops, and executes marketing and public relations programs for the Bank’s commercial and consumer products and services, and works with the Executive Team and colleagues to support branch and Officer goals. It manages campaigns, content, media relations, social media, branding standards, outside vendors, and Bank-sponsored and community events. The Director also monitors customer satisfaction, ensures advertising compliance, maintains records for audits and examinations, and provides reports to the CEO/President, Board of Directors, and others as required. The position is based at Fleetwood Bank, headquartered in Fleetwood, Pennsylvania, and requires local travel and occasional evening or weekend work for scheduled events.

Requirements

Bachelor’s degree in marketing, communications, public relations, business, or a related field, or an equivalent combination of relevant education and experience.
At least five years of progressively responsible experience in marketing, communications, or a related function.
Demonstrated experience managing campaigns, developing content, and coordinating events.
Experience managing vendors, budgets, and performance reporting.
Strong writing, editing, proofreading, and verbal communication skills.
Creative content development skills and the ability to communicate complex information clearly.
Project management, organizational, and attention-to-detail skills.
Ability to build relationships and collaborate across departments and with external partners.
Experience using social media management tools, website content management systems, email marketing platforms, analytics tools, and standard business software.
Ability to represent the Bank professionally with customers, community organizations, vendors, and media contacts.
Ability to travel locally to branches, vendor locations, and community events.
Ability to work evenings or weekends to support scheduled events.
Completion of a criminal background check is a condition of any job offer.

Nice To Haves

Banking, financial services, or other regulated-industry experience.
Experience developing or coordinating visual, audio, and video content.

Responsibilities

Research, analyze, develop, and execute marketing ideas that build brand awareness and highlight the Bank’s commercial and consumer products.
Create and implement marketing and public relations programs promoting the Bank’s services and products and projecting its image and goals.
Collaborate with the Executive Team on targeted marketing programs that support branch and Officer goals.
Schedule, post, and write content for blogs, email campaigns, and websites.
Manage media relations, including story development, media pitches, and press releases.
Execute targeted campaigns, including direct mail, traditional and digital advertising, branch signage, and website content; track and report results.
Oversee social media strategies and ensure compliance with the Bank’s Social Media Policy and Procedures.
Coordinate the Bank’s marketing efforts and work with delivery teams to understand their needs.
Develop ideas and collaborate with the CEO/President and other Bank employees.
Manage outside vendors for advertising, media, marketing, promotional products, and public relations.
Develop and maintain branding guidelines and standards across departments.
Plan, organize, and attend Bank-sponsored customer events, open houses, and other public relations events.
Identify community and civic events that increase the Bank’s visibility and align with strategic objectives; coordinate staff participation.
Provide periodic reports to the CEO/President, Board of Directors, and other individuals or groups as required.
Monitor customer satisfaction and ongoing service quality.
Ensure advertising meets compliance requirements and maintain marketing records for bank audits and examinations.
Perform other related duties as assigned.