Director of Marketing

Inside Higher Ed•Washington, DC

4d•$100,000 - $120,000

About The Position

The Director of Marketing owns marketing strategy and execution across Inside Higher Ed’s subscriptions, institutional advertising sales, careers, consultancy, data and analytics, and events. The role sets the marketing plan with the Americas Commercial Lead, runs campaigns, and reports on results. It is a senior individual contributor position with no direct reports, working with in-house design, paid media, and SEO specialists and collaborating closely with sales, editorial, and product teams. The position markets both Inside Higher Ed and Times Higher Education in the Americas, balancing the brands and using each where it is strongest. The role is based in Washington, D.C. and has a stated salary range of $100,000–$120,000.

Requirements

At least 8 years of marketing experience, including experience in subscription, media, B2B businesses, or SaaS.
Experience setting marketing strategy and owning results.
Hands-on experience with an email platform and Salesforce or another CRM.
Comfort with campaign data and attribution.
Experience directing work across specialist teams and managing marketing budgets.
Clear writing skills and ability to work with editorial teams.
Experience marketing multiple brands or product lines under one organization.

Nice To Haves

Familiarity with higher education.
Proficiency in Spanish and/or Portuguese.

Responsibilities

Own end-to-end institutional marketing strategy and execution, including positioning, campaigns, and sales enablement.
Contribute to building pipeline for account managers and the new business team.
Coordinate with regional and central teams to develop commercial collateral, lead-generation campaigns, product guidance, and market insights.
Own marketing and communications for subscription products across content, data, careers/jobs, and branding; drive B2C and B2B acquisition, conversion, and renewal.
Help run campaigns for Inside Higher Ed and Times Higher Education events against ticket and registration targets.
Plan, manage, and deliver the commercial team’s presence at internal and external events, including printed collateral, booths, on-site logistics, and lead generation.
Own the Americas Institutional marketing calendar across email outreach, social, and display advertising, and coordinate shared sends with Times Higher Education’s central marketing team.
Market newsletters and premium editorial series in collaboration with the editorial team.
Track performance across channels and report monthly to the Americas Commercial Lead on results and prioritization.
Direct work across specialist teams and manage marketing budgets.