Director of Marketing

Cherub•,

4d•$120,000 - $140,000•Onsite

About The Position

Cherub is a social-first fundraising network connecting founders, investors, and creators. It is building infrastructure for a new generation of ownership by helping founders build strategic cap tables and giving creators and emerging investors greater access to private-company investing, advising, and equity opportunities. The company operates at the intersection of startups, venture, culture, and the creator economy, with content central to building its category. The Director of Marketing will lead product marketing, content marketing, and editorial marketing. The role turns product launches into campaigns and builds audiences for Cherub’s original series, podcast, blog, and Substack. It manages the Social Media Manager and works closely with the editorial team to build an editorial platform focused on private markets. The Director will develop product positioning and messaging; lead campaign strategy and execution across social, email, editorial, and the website; plan content launches and distribution; grow Substack readership and engagement; and partner with editorial on recurring series and publishing plans. The role also manages brand partnerships and client relationships, develops a partnerships pipeline, collaborates on creator campaigns, and owns a year-long marketing calendar spanning events, launches, and cultural milestones. It sets social channel strategy and performance goals, coordinates with product, editorial, membership, and creative partners, and measures campaign performance, audience and subscriber growth, qualified signups, activation, and membership conversion to improve results. Success means product launches drive adoption, original content consistently reaches new audiences, Substack readership grows and remains engaged, and the editorial platform contributes to measurable membership growth. The role is based in New York, NY, and Los Angeles, CA. The base salary range is $120,000–$140,000 per year, and the role includes company-covered health insurance and a career development stipend.

Requirements

At least 6 years of marketing experience, including ownership of product launches and content or editorial campaigns.
Track record of growing audiences and translating attention into product adoption, subscriptions, or membership revenue.
Strong writing, positioning, and creative judgment, including the ability to make complex subjects clear, interesting, and shareable.
Experience marketing original video, podcasts, newsletters, or digital publications, with an understanding of social distribution and Substack.
Experience managing a social media or content team and collaborating closely with editorial and product partners.
Organized, hands-on approach to both strategy and execution.
Fluency in building AI-assisted workflows end to end: designing, running, measuring, and improving them.

Nice To Haves

Curiosity about private markets, entrepreneurship, and the creator economy.

Responsibilities

Develop clear positioning and messaging for Cherub and its features, translating product benefits into reasons for founders, investors, and creators to join and remain active.
Own product launch campaign strategy, creative briefs, timelines, and execution across social, email, editorial, and the website, from launch anticipation through adoption and follow-up.
Build launch and distribution plans for original series, podcast episodes, and blog content, repurposing releases into clips, posts, emails, and other audience-building assets.
Partner with editorial on Substack positioning, packaging, promotion, collaborations, subscriber engagement, and paths from reader to Cherub member.
Partner with editorial to build recurring series and a publishing calendar covering private markets, angel investing, and creator ownership, connected to product priorities and audience interests.
Organize and project-manage brand partnerships, support campaign success, manage client relationships, and provide key reporting.
Develop a pipeline of partnerships with like-minded brands to grow awareness, build audience, and drive traffic to Cherub.
Work with the Director of Creator Membership to develop creator campaigns from ideation through execution.
Build a comprehensive year-long marketing calendar around key events, launches, and cultural milestones.
Lead and develop the Social Media Manager, setting channel strategy, priorities, and performance goals while maintaining a consistent Cherub voice.
Own the marketing calendar across launches, content, editorial, and events; coordinate with product, editorial, membership, and creative partners to deliver campaigns on time.
Track campaign performance, audience and subscriber growth, qualified signups, activation, and membership conversion; use results and audience feedback to improve messaging, formats, and distribution.