Director of Marketing
About The Position
This is a full-time, remote role in Canada for the position of Director of Marketing at Puppy Sphere. We're looking for a leader to own the full marketing organization, performance results, and revenue impact. This leader sits over brand, paid growth, ecommerce, lifecycle, content/social, and local marketing, and is accountable for hiring, agency oversight, reporting, and ROI. You connect campaigns to revenue, retention, and CAC/LTV, build dashboards, and push a fast-moving, data-driven culture. This is a full-time remote role, located in Canada and EST working hours are a necessity. Some travel and weekend work is required in this role.
Requirements
- 8+ years’ marketing leadership in DTC, e-commerce, fitness/experiential, or marketplace environments.
- Deep experience with Shopify, Meta/TikTok/Google Ads, and funnel reporting.
- Comfortable managing multi-layer teams and agencies.
- Confident in dashboards, forecasting, and financial discipline.
- Thrives in fast-moving, data-driven environments with high accountability.
Responsibilities
- Manage the full marketing team and external marketing agencies (growth, performance, CRM, social/content, design, local).
- Own and manage the project lifecycle for all marketing initiatives; from planning and resourcing to execution and post-mortems.
- Develop and maintain project plans, timelines, calendars, and task assignments using Asana (or similar project management tools).
- Facilitate effective communication and workflow between departments to prevent bottlenecks and misalignment.
- Set department objectives, budgets, channel KPIs, and reporting cadence.
- Audit current skills/roles and make recommendations on hiring, restructuring, or transitioning team members.
- Hold internal staff and external agencies accountable to performance, deadlines, and ROI.
- Build and maintain the marketing reporting dashboard and leadership reporting cadence.
- Own CAC/ROAS/LTV reporting and spend allocation across Meta, TikTok, Google.
- Strategic lead for class inventory by city and align spend with seasonality, ticket inventory, and launches.
- Own booking funnel performance and checkout optimization.
- Oversee landing pages, mobile UX, promo execution, and merchandising (packs, gifting, add-ons).
- Lead funnel analytics and retention drivers.
- Own the customer lifecycle journey, with a focus on increasing visit frequency and customer habit-building.
- Oversee Klaviyo flows, segmentation, winbacks, loyalty, and SMS.
- Tie lifecycle calendars to class schedules, store openings, and corporate events.
- Maintain national brand standards across digital, studio, partnerships, and merchandise.
- Approve creative direction and campaign concepts.
- Ensure content supports measurable acquisition/retention outcomes.
- Build demand funnels and collateral for the corporate wellness/events division.
- Partner with Sales on lead generation strategies and brand positioning.
Benefits
- 🚀 Join a fast-growing startup with upward mobility.
- 🏡 Remote work flexibility around the world.
- ⏱️ Flexible working hours, we trust you to manage your own time.
- ✈️ 15 paid vacation days.
- ❤️🩹 3 paid wellbeing days.
- 🏝️ Annual Team Retreat.
- 🦮 Experience the happiness of working around puppies.
- 🧘 Unlimited complimentary puppy yoga classes for you, family and friends.
- 🎟️ Attend networking and unique invite-only events in your city and beyond.
- ✨ Opportunity to work with celebrity clients and industry giants.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
