Director of Marketing

Ampa

5d • Remote

About The Position

Ampa is seeking a highly experienced Director of Marketing to build and lead the company's entire marketing function. This role is crucial for driving growth, demand generation, PR, conferences, communications, and market development, with a primary focus on increasing B2B clinic adoption and pipeline growth. This is a hands-on leadership position for an individual adept at establishing marketing from the ground up in a fast-scaling medical device company. The ideal candidate will have a proven history of generating revenue and market awareness within complex B2B healthcare sales environments, specifically targeting clinics, provider groups, or healthcare enterprises. Initially, this role involves direct execution across multiple functions, with the future responsibility of building and leading the broader marketing organization, including growth marketing, events, lifecycle/email marketing, social media, and marcomm hires. The company is looking for a strategic marketing leader capable of defining vision and executing effectively in a lean startup setting.

Requirements

• 8+ years of experience in B2B marketing, growth marketing, or demand generation leadership
• Proven and quantifiable track record driving revenue growth in medical device, healthtech, SaaS, or healthcare technology companies
• Strong experience marketing into clinics, physician groups, provider organizations, or healthcare enterprises
• Demonstrated ability to both lead strategy and execute hands-on in fast-paced startup environments
• Expertise across demand generation, PR, marcomm, conferences/events, digital marketing, and lifecycle marketing
• Strong operator with deep knowledge of HubSpot, LinkedIn Ads, Google Ads, CRM systems, and marketing analytics
• Exceptional communication and storytelling abilities across executive, clinical, and commercial audiences

Nice To Haves

• Experience building and scaling marketing teams is strongly preferred
• Bonus: experience in neurotechnology, mental health, or mission-driven healthcare companies
• Bonus: strong sense for design and aesthetics in digital and physical assets

Responsibilities

• Own B2B Growth & Pipeline Generation
• Build and lead Ampa’s B2B marketing strategy focused on clinic acquisition and provider adoption
• Own marketing-sourced pipeline
• Develop and optimize multi-channel lead generation and nurture campaigns across LinkedIn, paid media, outbound marketing, email, webinars, conferences, and partnerships
• Create scalable nurture and lifecycle programs that convert awareness into qualified opportunities
• Partner closely with Sales to improve funnel conversion, lead quality, attribution, and revenue outcomes
• Lead Brand, PR & Market Communications
• Own Ampa’s PR, communications, and market positioning strategy
• Drive thought leadership initiatives that establish Ampa as a category leader in neurotechnology and mental health treatment
• Develop press releases, executive communications, announcements, provider-facing messaging, and customer stories
• Oversee social media and digital presence to ensure consistent, high-quality storytelling and market visibility
• Develop strategies to improve visibility across AI and LLM-driven discovery platforms
• Own Conferences & Field Marketing
• Lead Ampa’s conference and event strategy across clinical, healthcare, and industry events
• Build high-ROI conference programs that generate pipeline and strengthen strategic relationships with quantified results
• Manage pre-event outreach, onsite activation, and post-event conversion workflows
• Identify speaking opportunities, partnerships, and industry collaborations that increase credibility and awareness
• Build the Marketing Organization
• Establish the foundation for Ampa’s long-term marketing function, infrastructure, and processes
• Initially execute across growth marketing, marcomm, conferences, social media, lifecycle/email marketing, and content
• Over time, recruit and lead a high-performing marketing team across these functions
• Build reporting systems, KPIs, and dashboards to measure growth efficiency and campaign performance

Benefits

• Competitive compensation
• significant equity upside
• benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed