MHN Director of Marketing

Marshall Health Network•Huntington, WV

About The Position

Marshall Health Network is seeking a Director of Marketing to develop and execute system-wide marketing and advertising strategies that advance organizational growth, strengthen brand awareness, and improve patient engagement. The position provides strategic leadership for marketing, advertising, service line growth initiatives, digital marketing, brand management, and web strategy. The Director works with clinical, operational, academic, and organizational leaders to turn strategic priorities into initiatives supporting patient acquisition, service line development, and community engagement. As a member of the Marketing & Communications team, the Director oversees the Marketing & Brand Strategy Division and partners with internal teams, external agencies, and vendors to coordinate execution, maintain consistent brand messaging, and achieve measurable marketing outcomes across Marshall Health Network. The role reports to the Vice President of Marketing & Communications, Marshall Health Network, and supervises the Marketing & Brand Strategy Division.

Requirements

Bachelor's degree in marketing, communications, business, public relations, or a related field.
Minimum of 10 years of progressive marketing experience, with demonstrated leadership in marketing strategy, campaign development, advertising, and brand management.
Proven experience overseeing complex, multi-program marketing initiatives.
Experience leading integrated marketing and advertising efforts across digital, web, and traditional media channels.
Demonstrated ability to manage brand strategy, market positioning, and web-based marketing initiatives across multiple platforms.
Strong background in data-informed decision-making, performance measurement, and cross-functional collaboration.
Ability to perform computer-based work, including keyboarding and tasks requiring visual acuity, eye-hand coordination, and fine motor skills.
Ability to move throughout the organization, perform occasional reaching and lifting, communicate effectively in an environment with normal background noise, and push or pull objects weighing less than 20 pounds.
Frequent travel may be required, along with attendance at organizational and community engagements outside normal business hours.

Nice To Haves

Master's degree in marketing, communications, business, or a related field.
Experience in healthcare, academic medicine, higher education, or similarly complex organizations.

Responsibilities

Lead development and implementation of system-wide marketing and advertising strategies aligned with organizational priorities, service line growth objectives, and brand goals.
Oversee integrated marketing and advertising campaigns across digital, social media, broadcast, print, and out-of-home channels with Creative & Production and Communications & Public Relations teams.
Serve as the primary liaison with external advertising agencies, media partners, and vendors, overseeing campaign development, media planning, creative execution, and performance evaluation.
Translate organizational and service line priorities into marketing initiatives supporting patient acquisition, brand awareness, referral development, and strategic growth.
Oversee service line marketing and communications initiatives with clinical, operational, and foundation leaders to support patient access, service line development, and fundraising priorities.
Provide strategic direction for digital marketing and brand management to maintain consistent messaging, visual identity, and brand standards across organizational platforms and audience touchpoints.
Collaborate with the Creative Director on implementation of brand standards, environmental branding, wayfinding, interior and exterior signage, and other public-facing visual assets.
Oversee enterprise web strategy and digital experience initiatives so websites, intranets, and online directories support marketing objectives, accessibility, usability, compliance, and brand alignment.
Collaborate with Marshall Health Network, Marshall University, Information Services, and external partners to advance digital engagement and support organizational and service line priorities.
Establish performance metrics and evaluate marketing effectiveness using campaign analytics, digital performance data, and other measurable outcomes.
Analyze marketing and advertising performance to assess impact on organizational growth, patient access, and community engagement and identify opportunities for continuous improvement.
Lead, direct, and oversee the Marketing & Brand Strategy Division, promoting collaboration, accountability, and effective execution of departmental priorities.