Director of Marketing

Endless Studios • New York, NY

30d • $125,000 - $175,000

About The Position

Endless Studios is seeking a Director of Marketing to lead its marketing efforts, encompassing brand, content, growth, and community development. A primary objective is to establish a robust marketing engine targeting teachers and educators in high schools, as well as college students through universities, clubs, and campus communities. This role will spearhead marketing initiatives in the U.S. while supporting global expansion, particularly in the Middle East, and building Endless Studios into a recognized brand for the next generation of creators.

Requirements

• Startup / Early Stage Experience: track record of building marketing engines at the early stage.
• Player-Coach Leadership: hands-on leader who is willing to roll up their sleeves and execute campaigns directly while managing agencies and scaling strategies.
• Growth & GTM Strategy: proven experience leading end-to-end growth strategy, funnel optimization, and SaaS-adjacent go-to-market execution, including product launches and value proposition development.
• Data-Driven Optimization: deep fluency in attribution, experimentation, growth loops, and core unit economics.
• Multi-Channel Acquisition: track record of scaling acquisition across paid media, organic social, influencer partnerships, creator ecosystems, and campus/community events.

Responsibilities

• Build a content strategy for target audiences.
• Develop a consistent social-first content and video engine showcasing student creators, projects, games, clubs, and success stories.
• Find innovative ways to make the work from the Endless Studios community visible, exciting, and shareable.
• Develop content that helps educators, universities, and partners understand the value and impact of Endless Studios.
• Work with educators, students, clubs, creators, and partners to generate authentic content at scale.
• Build the marketing strategy to reach and activate audiences across high schools (educators) and universities (college students).
• Build marketing programs to help universities launch, promote, and grow Endless Studios communities on campus, and increase adoption among educators in high schools.
• Create toolkits, campaigns, and assets that amplify Endless efficiently.
• Turn educators, students, and clubs into advocates, creators, and drivers of community growth.
• Own and optimize the Endless Studios website and student acquisition journey.
• Improve funnels from awareness and discovery through signup, activation, participation, and retention.
• Develop and test influencer marketing, creator partnerships, podcast advertising, AppLovin, paid media, and other acquisition channels.
• Connect content, community, events, and paid acquisition into an integrated growth strategy.
• Identify experiments and new channels that can efficiently scale student acquisition and engagement.
• Define KPIs and growth metrics across acquisition, activation, engagement, retention, and community growth.
• Build a test-and-learn approach to identify what works and where to scale investment.
• Lead and coordinate marketing efforts across the U.S.
• Support Middle East marketing efforts, adapting global strategies and sharing successful programs, content, and learnings across markets.
• Coordinate internal teams, agencies, creators, freelancers, and production partners.
• Translate priorities into clear campaigns, briefs, deliverables, and ownership.
• Identify the right internal and external resources needed to scale marketing as Endless Studios grows.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed