Director of Marketing

Planned Companies•Parsippany, NJ

27d•$130,000 - $150,000•Hybrid

About The Position

Planned Companies is seeking a hands-on marketing leader to guide the company’s brand and marketing strategy and build a more strategic, insight-driven, creative, and technology-enabled Marketing function. The Director of Marketing will shape how clients, prospects, employees, and communities experience the Planned Companies brand, and will work across the business to identify opportunities for Marketing to add value and turn ideas into action. Reporting directly to the Chief Executive Officer, with a dotted-line relationship to the Chief Revenue Officer, this leader will partner closely with Sales and collaborate with Operations, Human Resources, IT, and other functions. The role leads and develops a lean Marketing team while remaining actively involved in research, campaigns, messaging, presentations, CRM work, and experimentation with AI tools. The Director will lead brand development and storytelling, support business growth and sales, strengthen cross-functional communications, modernize marketing technology and practices, establish performance measures, and manage the marketing budget. Success in the first 12–18 months means building a more strategic, modern, and connected Marketing function that strengthens the brand, supports growth, uses technology intelligently, and is valued across the company.

Requirements

At least 7 years of progressive marketing experience, including experience leading a marketing function or team.
Strong B2B marketing experience.
A track record of developing marketing strategies that strengthen brands and support business growth.
Strong market research and analytical skills, including the ability to turn insights into recommendations and action.
Strong understanding of digital marketing, CRM, marketing automation, analytics, and emerging marketing technologies.
Hands-on experience using AI and curiosity about how emerging technology will continue to change marketing.
Excellent writing, storytelling, communication, and presentation skills, with a strong eye for design, brand, and visual quality.
Ability to build relationships and influence across departments and levels of an organization.
A player-coach mindset, with the ability to lead others and personally create, edit, analyze, and execute.

Nice To Haves

Experience in real estate services, facilities services, hospitality, security, or another service-based industry.

Responsibilities

Lead the overall marketing strategy and continue to evolve the Planned Companies brand.
Develop storytelling, campaigns, and content that bring the company’s services, people, and culture to life.
Improve the quality and consistency of digital presence, presentations, proposals, and client-facing materials.
Strengthen content, website, and search strategies.
Partner with the CRO and Sales team on campaigns, lead generation, strategic pursuits, and business development.
Conduct market, client, and competitive research to identify trends, understand client needs, uncover opportunities, and strengthen positioning.
Develop messaging, presentations, and sales tools that communicate the company’s value and differentiate Planned Companies.
Build alignment between Marketing and Sales around leads, pipeline, and results.
Partner with Operations, Human Resources, IT, and other teams on business initiatives and help turn ideas into polished communications, campaigns, and experiences.
Identify opportunities for Marketing to contribute proactively across the business.
Own marketing technology and tools, including CRM, marketing automation, website platforms, and analytics, partnering with IT on integrations and data.
Identify practical uses of AI to improve research, content, creativity, productivity, personalization, and campaign performance.
Monitor changes in digital marketing, search, and AI-driven discovery and translate them into opportunities for the company.
Establish meaningful KPIs and reporting to assess marketing performance, pipeline contribution, and ROI.
Lead, develop, and inspire a lean Marketing team with clear priorities, ownership, and accountability.
Manage the marketing budget and determine where internal execution or external expertise will provide the greatest value.
Set direction while remaining hands-on in creating, editing, analyzing, and executing marketing work.