Director of Marketing

VEC•San Francisco, CA

About The Position

VEC is seeking a Director of Marketing to lead its marketing department and translate company growth priorities into clear market positioning, focused programs, and reliable execution. The role combines strategic judgment with responsibility for people, budgets, operating processes, and measurable business results. VEC provides end-to-end digital delivery services that connect project information throughout construction, from digital strategy and design coordination through trade modeling, field verification, and operational handover. The Director will lead and develop the existing marketing team, own a national program of more than 25 conferences and events each year, and partner closely with Business Development, Presales, Operations, service line leaders, Finance, and HR. The position oversees marketing strategy, service-line positioning, brand and marketing programs, client engagement, business development support, budget management, and performance reporting.

Requirements

Proven success leading and developing an internal B2B marketing team, including managers, with direct accountability for budgets and execution.
Experience managing a substantial conference and client engagement program alongside brand, content, digital marketing, and sales support.
Track record of measurable marketing outcomes, with work samples that demonstrate personal decisions and contributions.
Strong financial judgment, including budgeting, forecasting, and vendor management.
Direct supervisory experience, including hiring, managing performance, and developing marketing staff.
Strong skills with AI tools such as Claude or Gemini, including experience building them into marketing team workflows.
Cross-functional leadership across Business Development, Operations, Finance, and technical teams.
Clear, accurate writing and ability to simplify complex technical topics.
Sound prioritization and comfort with changing priorities.
Ability to handle conflict and competing requests directly and constructively.
Marketing budget planning, forecasting, and variance reporting skills.
National-scale event and conference program management experience.
Brand, website, content, and campaign management skills.
CRM reporting and marketing performance measurement skills, including attribution.

Nice To Haves

Experience in construction, architecture, engineering, digital construction, or complex professional services.
Ability to learn technical offerings quickly and speak credibly with senior clients.
Experience supporting a company through rapid growth.

Responsibilities

Own the annual marketing plan and quarterly priorities, aligned with VEC's growth strategy, target accounts, and delivery capacity.
Lead consistent positioning across VEC's service lines in partnership with technical leaders.
Translate technical capabilities into clear client value and maintain accurate, consistent messaging across the website, presentations, proposals, and campaigns.
Build and develop the marketing team, define roles, delegate ownership, coach staff, and hold team members accountable for quality and deadlines.
Establish request intake, prioritization, production schedules, review checkpoints, and escalation procedures.
Direct brand standards, website development, content, social media, campaigns, case studies, executive thought leadership, and industry recognition opportunities.
Maintain an organized library of approved materials and project evidence, coordinating technical review and client permissions before publishing sensitive project information.
Own the strategy, budget, calendar, and delivery standards for more than 25 conferences and events per year, including sponsorships, speaking opportunities, client hospitality, and executive participation.
Assign ownership for event logistics, vendors, materials, attendee coordination, and onsite delivery, and establish repeatable processes for national-scale events.
Partner with Business Development on target attendees, meeting goals, and follow-up, and measure event value against cost and objectives.
Deliver pursuit materials, account-specific content, presentations, and campaigns with Business Development and Presales.
Work with Operations to confirm capabilities, capture results, and ensure external promises align with actual delivery.
Work closely with sales teams, establish effective feedback processes, and measure and report the business impact of marketing initiatives.
Prepare and manage marketing budgets, forecasts, commitments, and vendor performance; explain variances and recommend investment adjustments.
Report on delivery reliability, team capacity, engagement quality, marketing-supported opportunities, event outcomes, and spending using attribution rules agreed with Business Development and Finance.
Lead large-scale AI implementations and integrate AI tools such as Claude or Gemini into business operations and workflows.