Director of Marketing

Marriott•Detroit, MI

4h•$110,000 - $146,000

About The Position

The Director of Marketing directs the development, production, and implementation of marketing strategies and projects that support a property's revenue and marketing objectives. In partnership with the Vice President of Sales and Marketing, the role develops the annual marketing plan and works closely with Sales and Revenue Management on cross-functional strategies. The Director oversees marketing execution aligned with hotel goals and positioning, with a focus on topline revenue and RevPAR/share-of-wallet objectives. The role manages internal and external communications across the property's digital presence, including its website, third-party channels, and social media, while maintaining brand integrity. It also identifies marketing opportunities such as partnerships, third-party sites, and CVBs; reports campaign performance to hotel and ownership stakeholders; and leads a team of marketing professionals. The role develops hotel and group marketing plans, budgets, email and digital strategies, promotional efforts, and public relations strategy. It oversees marketing initiatives and collateral, supports demand generation and group lead generation, monitors performance and market opportunities, and works with Revenue Management, Finance, area teams, agencies, and other partners. The Director also leads and manages property marketing associates, including hiring, onboarding, performance reviews, and employee relations. The posting describes EDITION Hotels as combining boutique-hotel vision, luxury-hotel service, and Marriott International's global reach. Marriott International states that it is an equal opportunity employer committed to welcoming all, valuing associates' backgrounds, and providing access to opportunity without discrimination on protected bases.

Requirements

A two-year degree from an accredited university in Business Administration, Sales, or a related major, plus two years of experience in Hospitality Sales, Spa Sales, or a comparable professional area; OR a four-year bachelor's degree in Business Administration, Sales, or a related major, plus one year of experience in Hospitality Sales, Spa Sales, or a comparable professional area.
Ability to develop and maintain relationships with hotel leaders, regional teams, marketing colleagues, media representatives, and other partners.
Relationship management and negotiation skills.

Responsibilities

Direct the development, production, and implementation of marketing strategies and projects tied to property revenue and marketing objectives.
Partner with the Vice President of Sales and Marketing to develop the annual marketing plan and collaborate with Sales and Revenue Management on cross-cutting strategies.
Develop and oversee marketing strategies aligned with hotel goals and positioning to support topline revenue and RevPAR/share-of-wallet goals.
Oversee internal and external communications through the property's digital presence, including its website, third-party channels, and social media, while maintaining brand integrity.
Identify incremental marketing opportunities, including partnerships, third-party sites, and CVBs.
Regularly communicate campaign performance to the General Manager, Sales and Revenue Management leaders, and Ownership.
Lead a team of marketing professionals in executing marketing strategies.
Develop marketing plans, property email strategy, and marketing budgets aligned with business priorities in consultation with General Managers.
Oversee marketing initiatives, projects, and collateral production to support sales and marketing objectives and maximize revenue opportunities.
Participate in demand-generation strategy development and support group lead generation efforts.
Reconcile the marketing plan monthly with accruals and forecasts in conjunction with the Director of Finance.
Lead repositioning efforts with the Area Team, General Manager, and hotel executive team.
Serve as hotel brand guardian and liaison, ensuring marketing reflects the brand voice and implementing continent and brand promotions and campaigns.
Partner with Revenue Management to develop and execute promotional strategies.
Review, analyze, and communicate key marketing reports to stakeholders and owners, adapting strategy as appropriate.
Manage internal and external partners to ensure deliverables support hotel strategy.
Develop annual digital marketing plans and partnership and marketing strategies to maximize revenue and align with hotel positioning.
Manage OTA strategy in collaboration with Revenue Management through monthly market leader reviews and media investments.
Monitor SEO and recommend updates in collaboration with MDS or an agency.
Manage cluster marketing strategies when applicable.
Oversee direct asset development, such as photoshoots, to keep content current across sites and channels.
Engage with Area Directors of Marketing and share recommendations and actionable next steps based on findings, best practices, and digital trends.
Set public relations strategy and goals for the hotel or group of hotels, including pitch angles and target segments.
Manage a public relations agency, if applicable, or manage PR messaging.
Measure and communicate campaign success and digital performance using relevant reports and tools.
Develop and maintain relationships with General Managers, Sales and Revenue leaders, regional teams, hotel marketing teams, media representatives, and other partners.
Manage direct reports and monitor overall marketing performance.
Interview, select, and onboard property marketing associates.
Handle employee complaints and take disciplinary action as needed.
Evaluate employee productivity and efficiency and recommend promotions or other status changes.
Conduct annual performance appraisals with direct reports according to Standard Operating Procedures.
Complete other reasonable duties as requested by leadership.