Director of Marketing

COFAM- Corporation Of the Fine Arts Museums•San Francisco, CA

7d•$125,000 - $140,000•Hybrid

About The Position

Under the direction of the Chief Marketing Officer, the Director of Marketing ensures strategic oversight of all marketing campaigns at the de Young and Legion of Honor. This position leads the Marketing team’s day-to-day operations and strategic direction, employing performance marketing best practices and a deep understanding of the consumer journey. This position will analyze marketing performance based on data and optimize marketing initiatives to achieve attendance and revenue goals, focusing heavily on full-funnel optimization.

Requirements

Bachelor’s degree in Marketing, Communications, Liberal Arts, or a closely related field from an accredited college or university.
Seven years of demonstrated work experience in marketing and/or advertising. Agency, in-house, and/or previous marketing experience at a large arts institution required. Experience should include at least two years in a management role, supervising staff and leading a team.
Excellent strategic planning, project management, and problem-solving skills.
Understanding of brand and overall brand development.
Strong understanding of the consumer journey, full-funnel marketing, and performance marketing best practices.
Experience supervising and motivating diverse individuals and groups
Ability to maintain discretion when handling confidential information.
Commitment to the execution of marketing initiatives in a deadline-driven environment.
Strong understanding of museum audiences.
Ability to see trends and effectively analyze data to drive results and achieve revenue targets.
Proficiency in Google Suite, Microsoft Office Suite, project management tools like Asana, Salesforce, Ticketure, GA4, Mailchimp, and Adobe Creative Suite.
Knowledge of current performance marketing best practices.
Excellent organizational, writing, and communication skills, including the ability to create and deliver dynamic presentations to a variety of stakeholders.
Ability to establish and maintain effective and appropriate working relationships.
Ability to act autonomously with strong judgement, collaborate with many project stakeholders, manage multiple priorities, meet deadlines, and take initiative.
Ability to exercise sound judgment, tact, and diplomacy.
Flexibility in meeting shifting demands and priorities.

Nice To Haves

Knowledge of art preferred.

Responsibilities

Leads marketing campaign execution, including the development of high-level messaging, and full-funnel campaign strategies; creative briefs; media selection; and creative direction. Directs the team and helps disseminate workload for all marketing efforts.
Manages marketing timelines and oversees the execution of campaign deliverables managed by the Assistant Marketing Manager, Marketing Coordinator, and Lifecycle Marketing Manager.
Oversees the museum's signage and collateral, supported by the Marketing Coordinator.
Manages media buying agencies and external consultants, vendors, and advertising representatives, ensuring rigorous media mix optimization, conversion tracking, and ROI analysis.
Researches and develops strategic partnerships to bring new audiences to the museum and elevates the institutional brand; drives ongoing assessment and analysis of external partnerships.
Defines and analyzes key performance indicators (KPI) for museums, establishing performance marketing benchmarks that tie directly to overarching revenue goals.
Supports the Director of Marketing, Communications, and Visitor Experience in institutional brand development initiatives. Ensures proper brand tone and voice use across all public-facing collateral, advertising, and signage.
Leads efforts to optimize marketing campaigns by evaluating research, consumer insights, historic attendance, and visitation trends as indicators of success for exhibitions. In collaboration with media agency support, integrates and refines marketing tactics through reporting and analysis of data using Salesforce, Ticketure, GA4, Meta Ads Manager, Salesforce, and other Mar-Com tech tools.
Manages strong relationships with representatives of local, regional, and national media, partner organizations, and peer Museums to foster collaborative ties with FAMSF. Oversees exhibition advertising calendar and production timelines; supervises the routing of materials internally and externally to ensure timely distribution of materials.
Supervises the marketing team and provides guidance and support for professional development. Manages and tracks budgets; works closely with the team to effectively track payments; responsible for ongoing budget review and management, and is responsible for new fiscal year budget proposals.
Partners with graphic design and agency partners to deliver impactful, out-of-the-box campaigns. Oversees lifecycle and email strategy and production as needed. Helps generate new content ideas with the team for email communications. Also, supports the development of our paid social media campaigns.
Represents the Museums at relevant industry and media events, including conferences, meetings, and other functions.
Presents market trends, strategies, and research data to the leadership team as needed.
Performs other duties as assigned.