Director of Marketing

Fortune Bay Resort Casino•Tower, MN

6d•$91,994 - $137,992

About The Position

Fortune Bay Resort Casino is seeking an experienced, strategic, and results-driven Director of Marketing to lead the property's marketing, player development, entertainment promotion, branding, database marketing, digital engagement, and public relations efforts. Reporting directly to the General Manager, this executive leadership position is responsible for driving gaming and non-gaming revenue, increasing market share, enhancing guest loyalty, and supporting the long-term economic goals of the Bois Forte Band of Chippewa. The Director of Marketing oversees marketing initiatives for the casino, hotel, marina, RV park, golf course, dining venues, entertainment offerings, and special events. The role combines data-driven decision making with innovative marketing strategies to attract new guests, retain existing players, and strengthen Fortune Bay's position as Northern Minnesota's premier gaming and resort destination.

Requirements

Bachelor’s degree in marketing, Business Administration, Communications, Hospitality, or a relevant field; the degree requirement may be waived with a combination of education and work experience or at least 7 years of progressive marketing leadership experience.
Comprehensive understanding of casino marketing analytics and player reinvestment strategies.
Strong knowledge of casino management systems, CRM platforms, and loyalty programs.
Expertise in digital marketing, social media, and customer acquisition strategies.
Excellent leadership, communication, presentation, and negotiation skills.
Strong financial acumen and budget management experience.
Ability to interpret gaming and business analytics to drive strategic decisions.
Respect for Tribal sovereignty, culture, and community values.

Nice To Haves

Master’s degree in marketing, Business Administration, Communications, Hospitality, or a relevant field.
Professional certification in Gaming Management or Business Management.
Previous Marketing Director or comparable leadership experience.
Experience within a Tribal gaming organization.

Responsibilities

Develop and implement annual marketing and advertising plans that support Fortune Bay's strategic and financial goals.
Drive revenue growth across gaming and non-gaming business units and identify market opportunities throughout Minnesota, Wisconsin, North Dakota, and the Upper Midwest.
Analyze customer trends, competitive properties, player behavior, and market conditions to maximize profitability.
Present marketing performance, forecasts, and strategic recommendations to executive and Tribal leadership.
Direct casino promotions, tournaments, special events, giveaways, and rewards club programs.
Oversee host and player development functions, with a focus on growing VIP and premium player segments.
Use player tracking and database analytics to improve guest visitation, frequency, and spend; develop reinvestment strategies that maximize guest profitability and promotional ROI.
Monitor gaming revenues, player trends, and competitive activity.
Lead CRM and database marketing initiatives, including player segmentation, direct mail, email campaigns, mobile marketing, and targeted offers.
Improve rewards club participation, carded play, and guest retention, and ensure the integrity and effectiveness of guest database systems.
Promote the hotel, golf course, marina, RV park, restaurants, bars, and entertainment venues through seasonal campaigns and resort packages.
Collaborate with operations leaders to develop promotions that increase resort visitation and length of stay, and strengthen Fortune Bay's reputation as a destination resort on Lake Vermilion.
Oversee website strategy, digital advertising, social media, online reputation management, and content development.
Drive customer acquisition through digital channels and emerging technologies; maintain brand consistency and analyze and optimize digital campaign performance.
Direct marketing for concerts, special events, tournaments, golf outings, and community activities.
Develop partnerships that increase exposure and visitation, support community outreach reflecting the values and culture of the Bois Forte Band of Chippewa, and represent Fortune Bay in the community and tourism industry.
Develop and administer annual marketing and advertising budgets and measure effectiveness using ROI, customer acquisition costs, revenue growth, and visitation metrics.
Manage agency, vendor, sponsorship, and media relationships, as well as marketing procurement and contract negotiations.
Recruit, develop, coach, and evaluate marketing team members; establish departmental goals and performance standards; and foster collaboration, professionalism, accountability, innovation, and guest service excellence.
Ensure compliance with Tribal Gaming regulations, NIGC standards, internal controls, and applicable federal and state regulations.
Promote responsible gaming and ethical marketing practices, and maintain confidentiality and integrity of guest information and business operations.