Director of Marketing

CyberSheath•Reston, VA

22d•$140,000 - $165,000•Remote

About The Position

CyberSheath Services International LLC is a rapidly growing managed services provider focused primarily on cybersecurity for the Defense Industrial Base (DIB). The company integrates compliance and threat-mitigation efforts to help clients improve security while avoiding redundant practices and spending. CyberSheath is seeking a strategic, hands-on Director of Marketing to build and lead a high-performing marketing function during a period of market growth and increasing CMMC adoption. The role owns the development and execution of an integrated marketing strategy to strengthen brand authority, create qualified pipeline, accelerate revenue, and position CyberSheath as a trusted cybersecurity compliance partner for the DIB. The Director will translate complex cybersecurity, regulatory, and technical concepts into credible, audience-specific messaging for executive buyers, IT and security leaders, compliance stakeholders, and operational leaders at defense contractors. The position combines go-to-market strategy with hands-on leadership of campaigns, content, demand generation, events, performance analytics, and sales alignment. The Director will establish marketing priorities and operating processes, oversee brand and sales enablement, develop measurable demand-generation programs, manage marketing operations and resources, and hire and develop the marketing team. The role works in partnership with executive leadership, Sales, Solution Engineering, Customer Success, Service Delivery, and Revenue Operations. This is a fully remote role with occasional travel for industry events and offsite meetings. The budgeted pay range is $140,000–$165,000 USD.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field; equivalent professional experience will be considered.
At least 8 years of progressive B2B marketing experience, including at least 3 years in a marketing leadership role.
Demonstrated success developing and executing marketing strategies that drive measurable pipeline, revenue, and market growth.
Experience marketing complex B2B services or technology solutions, such as cybersecurity, managed services, compliance solutions, SaaS, or enterprise IT services.
Strong command of demand generation, account-based marketing, content strategy, digital marketing, field marketing, campaign operations, and marketing analytics.
Experience supporting Sales organizations with long, complex sales cycles and multiple economic, technical, and operational stakeholders.
Ability to translate technical concepts into customer-focused positioning, messaging, and content.
Strong executive communication, presentation, writing, and stakeholder-management skills.
Experience managing budgets, agencies, vendors, and marketing technology platforms.
Track record of building and leading high-performing teams in fast-moving, growth-oriented environments.
Analytical mindset and fluency with funnel metrics, attribution, conversion analysis, pipeline reporting, and campaign-performance optimization.

Nice To Haves

Experience in cybersecurity, cybersecurity compliance, managed security services, managed IT services, GRC, risk management, or regulated technology markets.
Familiarity with the Defense Industrial Base, federal contracting, CMMC 2.0, DFARS, NIST SP 800-171, FedRAMP, CUI, or government cloud environments.
Experience marketing to defense contractors, manufacturers, engineering firms, federal contractors, or regulated mid-market organizations.
Experience working in a private equity-backed or high-growth business environment.
Familiarity with CRM, marketing automation, web analytics, SEO, paid media, intent-data, ABM, and attribution tools.
Experience launching services, entering new markets, repositioning a brand, or scaling a marketing organization.

Responsibilities

Develop and lead annual and quarterly marketing strategy in partnership with executive leadership, Sales, Solution Engineering, Customer Success, and Service Delivery.
Define target segments, ideal customer profiles, buyer personas, market priorities, and account-tiering strategies for defense contractors and subcontractors.
Build go-to-market plans for managed compliance, managed security, managed IT, assessment, implementation, and secure enclave offerings.
Set marketing priorities, budgets, milestones, operating cadences, and performance expectations tied to company revenue objectives.
Monitor market trends, competition, regulatory developments, and customer needs to inform messaging, campaigns, sales enablement, and service positioning.
Support market expansion and new-service launches through positioning, audience targeting, launch planning, campaign execution, and measurement.
Own demand generation from awareness through opportunity creation, partnering with Sales to improve pipeline quality, velocity, conversion, and revenue contribution.
Create and optimize campaigns across digital advertising, search, email nurture, webinars, content syndication, events, partner marketing, social media, and account-based marketing.
Design programs for buying-committee members, including executives, IT and security leaders, compliance leaders, program managers, and operations executives.
Partner with Sales leadership to define lead stages, service-level agreements, qualification criteria, routing, follow-up expectations, and closed-loop reporting.
Build account-based marketing programs for priority accounts, strategic verticals, and high-value partner ecosystems.
Develop nurture programs that educate prospective customers on compliance urgency, business risk, assessment readiness, remediation, and ongoing CMMC compliance.
Test audience, channel, message, offer, and conversion-path hypotheses to improve marketing efficiency and pipeline outcomes.
Own brand strategy, voice, positioning, messaging architecture, and narrative across marketing assets.
Lead development of thought leadership, including articles, regulatory explainers, blogs, guides, case studies, solution briefs, webinars, customer stories, analyst-facing content, and event presentations.
Translate technical and regulatory topics into accessible, commercially relevant content while maintaining accuracy and credibility.
Work with subject-matter experts on perspectives concerning CMMC 2.0, DFARS, NIST SP 800-171, secure CUI environments, managed security, assessment readiness, and continuous compliance.
Maintain editorial standards and a content calendar supporting demand, customer education, sales enablement, search visibility, and executive thought leadership.
Oversee website messaging, conversion paths, content governance, SEO priorities, and user-experience improvements.
Partner with Sales, Solution Engineering, and Service Delivery to improve service positioning, value propositions, differentiation, and proof points.
Develop sales-enablement materials, including pitch decks, battlecards, solution briefs, case studies, industry messaging, objection-handling resources, and customer presentation templates.
Equip revenue teams with clear, current, consistent messaging throughout the buyer journey.
Create processes to capture and distribute market intelligence from prospects, customers, partners, competitors, and revenue teams.
Support customer marketing through advocacy, testimonials, referral programs, case studies, and expansion campaigns.
Refine the strategy for industry events, trade shows, conferences, webinars, and executive programs relevant to the DIB, defense contracting, cybersecurity, compliance, and government technology.
Plan events around measurable objectives such as target-account engagement, meetings, pipeline influence, partner activation, and revenue impact.
Develop co-marketing programs with strategic technology, channel, and ecosystem partners, including Microsoft.
Identify speaking, contributed-content, media, and industry-participation opportunities for executives and subject-matter experts.
Establish a metrics-driven marketing operating model covering awareness, engagement, pipeline, conversion, acquisition cost, campaign ROI, pipeline velocity, and revenue contribution.
Build reliable dashboards and executive reports communicating performance, insights, risks, and recommended actions.
Manage marketing technology, data hygiene, attribution, campaign operations, and budget discipline in partnership with Revenue Operations and other stakeholders.
Evaluate and optimize the marketing technology stack, vendors, agencies, freelancers, and internal resources.
Hire, develop, coach, and retain a high-performing marketing team.
Foster a collaborative, accountable, customer-centric culture focused on speed, quality, experimentation, commercial impact, and continuous improvement.