Director of Marketing
About The Position
Toews is seeking a hands-on Director of Marketing to lead marketing planning and execution, strengthen support for the Sales team, and coordinate the people, content, and systems needed to keep campaigns moving. The role combines marketing strategy with practical execution in a lean, collaborative organization. The Director will shape how the Toews story is told, develop campaign ideas, and turn complex investment products into engaging content for financial advisors and institutions. The successful candidate will manage multiple projects, collaborate with leadership and Compliance, and use data and technology to improve results. The position calls for original ideas, strong writing skills, and sound visual judgment to strengthen the brand and grow the business. It is hybrid, with three days per week in the office, and is classified as exempt.
Requirements
- At least 5 years of relevant marketing experience, including developing campaign ideas, creating content, shaping messaging, and executing campaigns.
- Excellent writing, editing, presentation, and storytelling skills, including the ability to make complex investment products clear and engaging.
- Strong project management skills and close attention to accuracy and deadlines.
- Strong creative judgment and ability to guide design work.
- Working knowledge of CRM and marketing platforms.
- Ability to collaborate with Sales, investment professionals, executives, vendors, and Compliance reviewers.
- Comfort using AI, analytics, modern digital tools, and automation to improve marketing operations.
- Bachelor’s degree in marketing, business, communications, finance, or a related field, or equivalent professional experience.
- Provide samples of campaigns, writing, or other content and describe personal contribution, intended audience, and results.
Nice To Haves
- Prior team or vendor management experience is strongly preferred.
- Experience in asset management, investment products, financial services, or another regulated industry is strongly preferred.
- HubSpot and Salesforce experience are particularly valuable.
Responsibilities
- Develop original campaign concepts and plan multi-channel campaigns, including email programs, webinar promotions, social content, and product-related communications, aligned to specific audiences, messages, and business objectives.
- Write, edit, and oversee the development and maintenance of sales presentations, advisor-facing collateral, whitepapers, articles, and other marketing materials in coordination with investment and Sales teams.
- Translate investment expertise into compelling stories, useful education, and persuasive, accurate communications.
- Maintain and update creative direction for design, video, and digital content; develop briefs and guide internal colleagues and external creative partners.
- Plan and lead in-person marketing events, including NYSE events, industry conferences, advisor meetings, and partner events; manage strategy, themes, budgets, venues, invitations, vendors, logistics, programming, attendee experience, coordination with executives and Sales, and follow-up.
- Develop topics and formats for webinars, quarterly broadcasts, and continuing-education programs, including promotion, presentation support, technology setup, compliance review, and follow-up communications.
- Set editorial priorities and manage marketing calendars, campaign timelines, assignments, external creative support, and day-to-day execution with marketing colleagues.
- Partner with Compliance early in content and campaign development to review and obtain approval for advertising, website updates, presentations, and public communications.
- Use HubSpot, Salesforce, website analytics, and campaign reporting to test messages and creative approaches, assess engagement and qualified lead generation, and identify opportunities for improvement.
- Lead content strategy and creative development for website copy and updates, press releases, videos, and social media publishing while maintaining a clear Toews voice.
- Partner with Sales to understand advisor needs, strengthen sales conversations, and develop communications that support existing relationships.
- Work with Operations and Technology on lead-management workflows, marketing data quality, reporting, and appropriate use of automation and AI tools.
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What This Job Offers
Job Type
Full-time
Career Level
Director
