Director of Marketing
About The Position
Tiger Tracks is seeking its first Director of Marketing to establish a robust marketing engine that will transform the company from a referral-driven agency to a recognized brand for enterprise buyers. This role is focused on performance marketing, where the product being marketed is a performance marketing agency itself. The Director will have full ownership of all marketing activities, including content, SEO, paid acquisition, thought leadership, website management, email marketing, and events. A key objective will be direct accountability for a Tier-1 inbound lead generation OKR. The position reports directly to the CEO, comes with full budget authority, and involves building a marketing team from the ground up.
Requirements
- 7+ years in B2B marketing, with a significant portion spent at a performance or digital marketing agency.
- Proven experience building an agency's marketing engine from scratch, including content programs, SEO, paid acquisition, and thought leadership that drove measurable inbound leads.
- Direct accountability for a marketing-sourced pipeline or lead-generation number as a named OKR or KPI.
- Hands-on experience across four or more channels (content, paid, SEO, email, CRO, events, PR).
- Experience managing a team of two to five or more (content writers, paid specialists, designers).
- Ability to provide specific, measurable results from past marketing work.
- AI-native, with daily use of tools like Claude or ChatGPT in workflow.
- Exceptional writing skills with a focus on rapid iteration and weekly shipping.
Nice To Haves
- Experience marketing a marketing agency specifically.
- Experience with Generative Engine Optimization (GEO) and AI Overviews.
- A track record of building founder or executive thought leadership programs on LinkedIn.
- Existing relationships with trade press such as Digiday, AdWeek, or Modern Retail.
- Based in NYC or willing to travel to NYC monthly.
Responsibilities
- Build and manage the content, SEO/GEO, paid, and thought leadership programs to generate qualified inbound leads for the partnerships team, with accountability for a pipeline number.
- Architect the blog strategy, editorial calendar, case studies, benchmark reports, and proprietary research to establish Tiger Tracks as a trusted agency brand.
- Ghostwrite and manage LinkedIn, podcast, and conference programs for the CEO and senior leaders to enhance founder thought leadership.
- Optimize the website as a lead-generation asset, not just a brochure, including optimization for AI-surfaced answers.
- Run Tiger Tracks' own paid acquisition programs on LinkedIn, Meta, and Google to drive qualified leads.
- Own the website as a conversion engine, focusing on messaging, CRO, and landing pages.
- Develop nurture sequences, gated assets, and re-engagement programs for email and lifecycle marketing.
- Manage Tiger Tracks' presence at industry conferences such as ShopTalk, Possible, and Cannes Lions.
- Hire and manage a high-output marketing team, including content writers, paid specialists, designers, and contractors.
Benefits
- Company-paid medical, dental, and vision insurance
- Flexible time off
- 12 weeks paid parental leave
- Bi-annual performance bonuses
- 401(k) with salary matching
- Paid company summits
- Company-sponsored computer
- Investment in professional growth
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
