Director of Marketing

Airship

6d • $130,000 - $160,000 • Remote

About The Position

In this role, you will lead the marketing function for Gummicube, a division of Airship Group, Inc. You will own the development, management, and execution of Gummicube's marketing strategy, working closely with the GM to align marketing efforts with business goals. You will manage a team of 3-4 direct reports and collaborate across departments to drive growth, customer retention, and brand awareness.

Strategy and Execution
Own the overall marketing strategy, uniting and evolving all aspects of Gummicube's marketing as the business grows and scales
Build marketing programs across multiple channels and segments that support Gummicube's strategic marketing plan
Develop business cases for new marketing programs, making recommendations on the right tactics and channels
Lead marketing initiatives from planning through execution, driving collaboration with internal stakeholders and external partners
Digital Marketing and Performance
Manage paid digital advertising, SEO/SEM efforts, and lead generation programs
Track and report on key marketing KPIs, including qualified leads, website performance, lead flow, LTV, and retention
Work with the Data team to analyze results across all marketing efforts and adjust strategies to meet targets
Manage marketing budgets and allocate resources to maximize return
Content, Creative, and Events
Partner with the Design team to produce ads, content, email campaigns, social media posts, videos, newsletters, and website updates
Collaborate with the account, creative, and data teams to develop data sheets, white papers, case studies, presentations, and demos
Develop and manage events, including sponsored conferences, proprietary events, webinars, and trade show exhibitions
Create materials for speaking engagements, community outreach, and industry events
Market Intelligence and Partnerships
Conduct market intelligence and competitive analysis to inform strategy
Manage relationships with external agencies, marketing vendors, and partners, defining KPIs for each vendor to track performance and cost
Team Leadership
Lead and develop the marketing team, setting clear goals, providing coaching and training, and building a culture of accountability and collaboration
Deliver against quarterly and annual plans, preparing regular performance reviews and analysis for leadership
Duties and responsibilities described are not a comprehensive list and additional tasks may be assigned from time to time; or the scope of the job may change as necessitated by business demands. Responsibilities may be amended at any time at the sole discretion of the Employer.

Requirements

• 6+ years of experience in digital performance marketing, with a focus on B2B marketing and integrated campaigns (events, social, content)
• 5+ years of experience in a people leadership role, preferably within a marketing function
• Strong practical experience with paid advertising, SEO/SEM, and lead generation strategies
• Track record of developing and executing marketing strategies that drive measurable results
• Strong communication skills, with the ability to present to executive leadership, collaborate with teammates, and engage external partners
• Strategic and financial thinking: you use the right metrics, market knowledge, and business context to make sound decisions
• Comfort working in a fast-paced, client-focused environment with shifting priorities

Nice To Haves

• Experience in mobile marketing, app marketing, or App Store Optimization
• Familiarity with the App Store, Google Play, or mobile growth channels such as Apple Search Ads or Google App campaigns
• Experience working with enterprise clients or in an agency-style services environment
• Prior experience managing a remote or distributed team

Responsibilities

• Own the overall marketing strategy, uniting and evolving all aspects of Gummicube's marketing as the business grows and scales
• Build marketing programs across multiple channels and segments that support Gummicube's strategic marketing plan
• Develop business cases for new marketing programs, making recommendations on the right tactics and channels
• Lead marketing initiatives from planning through execution, driving collaboration with internal stakeholders and external partners
• Manage paid digital advertising, SEO/SEM efforts, and lead generation programs
• Track and report on key marketing KPIs, including qualified leads, website performance, lead flow, LTV, and retention
• Work with the Data team to analyze results across all marketing efforts and adjust strategies to meet targets
• Manage marketing budgets and allocate resources to maximize return
• Partner with the Design team to produce ads, content, email campaigns, social media posts, videos, newsletters, and website updates
• Collaborate with the account, creative, and data teams to develop data sheets, white papers, case studies, presentations, and demos
• Develop and manage events, including sponsored conferences, proprietary events, webinars, and trade show exhibitions
• Create materials for speaking engagements, community outreach, and industry events
• Conduct market intelligence and competitive analysis to inform strategy
• Manage relationships with external agencies, marketing vendors, and partners, defining KPIs for each vendor to track performance and cost
• Lead and develop the marketing team, setting clear goals, providing coaching and training, and building a culture of accountability and collaboration
• Deliver against quarterly and annual plans, preparing regular performance reviews and analysis for leadership

Benefits

• Competitive medical, dental, and vision insurance options for you and your dependents
• Flexible time off, company paid holidays, paid parental leave, and paid volunteer time off
• Support for your overall wellbeing with mental health and wellness resources
• Employer-subsidized life insurance as well as short-term and long-term disability
• A digital-first work environment and a monthly stipend to support remote work
• Mentorship and growth opportunities to build skills and accelerate professional development
• Stock options

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed