Director of Marketing

Truewerk•Denver, CO

6h•$155,000 - $175,000•Hybrid

About The Position

TRUEWERK is seeking an experienced Marketing Director in Denver, Colorado to lead how our brand shows up in the field—and how it scales as we grow across direct-to-consumer, wholesale, and enterprise channels. This role partners closely with the CMO, Creative leadership, and cross-functional Team to ensure the brand stays sharp, relevant, and built for the people who rely on it. As Marketing Director, you own the strategy and execution of integrated marketing that earns attention, builds trust, and drives demand. You understand our customer because you respect the work they do—and you make sure everything we put into the market reflects that standard. Every message, campaign, and touchpoint should feel clear, consistent, and true to the craft. This role calls for a hands-on leader who can set direction and roll up their sleeves to get the work done. You lead through clarity and conviction, make decisions grounded in real insight, and move with urgency. You know how to balance long-term brand building with the immediate need to perform—and you thrive in a fast-moving, no-ego environment where the work speaks for itself.

Requirements

Senior-level marketing background with a consumer brand that has scaled significantly (e.g., 2–3x growth).
Hands-on exposure to a seasonal omnichannel business, ideally in the Apparel/Footwear or Outdoor/Recreation industries.
Proven track record leading integrated marketing within an omnichannel business, including direct-to-consumer and wholesale/retail.
Background in developing and evolving brand strategy across channels and customer touchpoints.
Strong foundation in consumer insights and voice-of-the-customer inputs to inform brand and marketing decisions.
Hands-on involvement in building or actively participating in go-to-market (GTM) strategy and execution for a consumer brand.
Demonstrated success partnering cross-functionally with commercial teams, including Ecommerce, Wholesale, and Retail.

Nice To Haves

Prior responsibility for leading or managing marketing Team members.
Ownership of, or leadership responsibility for, one or more marketing channels (e.g., social media, PR, ecommerce, paid media, influencer, experiential).
History of working with diverse teams, functions, or geographies.
Familiarity with, or meaningful connection to, trade professionals or workwear-adjacent audiences.

Responsibilities

Own product positioning, messaging, and portfolio-level strategy to clearly differentiate TRUEWERK in the market
Collaborate cross-functionally to bring products to life through compelling storytelling that drives both conversion and brand equity
Partner with CMO, Creative, and cross-functional Team members to evolve the TRUEWERK brand and ensure consistent expression across touchpoints
Apply customer, market, and competitive insights to continuously refine positioning and inform product and marketing decisions
Lead GTM planning across product launches and campaigns, including strategy, calendar, prioritization, and cross-functional alignment
Drive integrated campaigns from concept through launch across channels, ensuring cohesive execution and measurable impact
Guide paid, earned, and experiential efforts to ensure consistency, effectiveness, and alignment to GTM objectives
Partner with Sales to drive growth across enterprise (B2B) and wholesale channels through tailored strategies and enablement
Develop channel- and account-specific approaches that support sell-through, partner engagement, and brand presence
Lead brand activation and marketing efforts that build awareness and credibility with trade professionals