Director of Marketing

AB Facility Services•Miami, FL

1d•$100,000 - $120,000•Remote

About The Position

The Director of Marketing at ABFS is responsible for developing and executing strategic marketing initiatives that strengthen brand awareness, support business development, and position ABFS as a trusted leader in facilities and building services. This role partners closely with executive leadership, operations, sales, and HR to align marketing efforts with organizational growth, client retention, and workforce engagement across union and non-union environments.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s preferred)
7+ years of progressive marketing experience, including leadership roles
Proven experience developing and executing successful marketing strategies
Strong understanding of digital marketing, analytics, and campaign optimization
Excellent leadership, communication, and project management skills
Experience managing budgets and external partners
Ability to think strategically while executing tactically in a fast-paced environment

Nice To Haves

Master’s degree preferred

Responsibilities

Develop and lead the company’s overall marketing strategy aligned with business goals
Oversee brand positioning, messaging, and visual identity across all platforms
Plan, execute, and optimize multi-channel marketing campaigns (digital, print, social, email, events, etc.)
Manage marketing budgets, forecasts, and ROI analysis
Lead, mentor, and develop the marketing team and external vendors/agencies
Collaborate with Sales, Operations, HR, and Executive Leadership to support growth initiatives
Analyze market trends, customer insights, and competitive activity to inform strategy
Oversee content strategy, website performance, SEO/SEM, and social media presence
Ensure consistency and compliance in all marketing communications
Track performance metrics and present regular reports to leadership