Director of Marketing
About The Position
The Director of Marketing leads the development and execution of marketing strategy aligned with company goals, sales objectives, community growth plans, and business priorities. The role oversees integrated campaigns and the company’s brand across digital, print, social media, email, signage, direct mail, and other channels. It sets marketing priorities, budgets, timelines, and performance measures; plans marketing for community openings, model home launches, grand openings, and promotional events; and coordinates the creation of marketing materials that showcase the company’s homes and communities. The Director of Marketing works closely with Sales, leadership, and other departments to understand buyer needs, competitive positioning, market conditions, and customer feedback, and to ensure marketing reflects current priorities and accurately represents company offerings. The role oversees digital marketing and lead generation, including the website, SEO, paid search, digital advertising, social media, email, and online listings. It uses analytics, research, customer insights, and sales trends to optimize campaigns and spending, and manages agency, vendor, and technology-partner relationships as needed. The position manages the marketing budget, tracks expenditures and return on investment, evaluates vendor performance, and prepares performance reports and recommendations for company leadership. The Director also leads, mentors, or manages a team while balancing people leadership with hands-on execution.
Requirements
- 7+ years of progressive marketing experience, with demonstrated experience leading marketing strategy and execution.
- Proven experience managing multiple marketing channels, including digital advertising, websites, SEO, social media, email marketing, print, and traditional advertising.
- Experience leading, mentoring, or managing a team, with the ability to balance people leadership and hands-on execution.
Nice To Haves
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
- Prior experience in residential homebuilding, real estate development, residential real estate, or a related industry is strongly preferred.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with company goals, sales objectives, community growth plans, and business priorities.
- Lead planning, development, and execution of integrated marketing campaigns across digital, print, social media, email, signage, direct mail, and other relevant channels.
- Establish marketing priorities, budgets, timelines, and performance metrics.
- Maintain and strengthen the company’s brand identity and ensure consistency across messaging, visual presentation, and customer experience.
- Identify marketing trends, technologies, and opportunities to improve effectiveness, engagement, and competitive advantage.
- Lead marketing planning for new community openings, model home launches, grand openings, promotional events, and other sales-driving initiatives.
- Coordinate development of marketing collateral, signage, photography, video, floor plans, brochures, digital assets, and other materials.
- Work with Sales to understand buyer needs, competitive positioning, market conditions, and customer feedback.
- Evaluate marketing initiatives and adjust strategies based on lead quality, traffic, sales activity, and business results.
- Coordinate with leadership and other departments to align marketing initiatives with business priorities and accurately represent company products, communities, and capabilities.
- Establish communication processes to keep stakeholders informed about marketing plans, launch schedules, campaign performance, and upcoming needs.
- Oversee digital marketing initiatives, including the company website, SEO, paid search, digital advertising, social media, email marketing, and online listings.
- Develop strategies to generate qualified leads, improve conversion rates, and increase traffic to model homes, sales centers, and active communities.
- Monitor campaign performance and use analytics, reporting, and customer insights to optimize marketing spend and results.
- Manage relationships with external marketing agencies, vendors, and technology partners as needed.
- Ensure online community and home listings, floor plans, photography, pricing information, and promotional content are accurate, current, and compelling.
- Partner with Sales leadership and onsite sales teams on strategies supporting community launches, sales pace, inventory objectives, and absorption goals.
- Develop and manage the marketing budget, track expenditures, and evaluate return on investment across channels and initiatives.
- Prepare regular marketing performance reports and communicate insights, recommendations, and results to company leadership.
- Use market research, competitive analysis, customer data, and sales performance trends to inform strategy and identify improvement opportunities.
- Evaluate vendor performance, negotiate services when appropriate, and ensure marketing investments deliver measurable value.
- Lead, mentor, or manage a team while balancing people leadership and hands-on execution.
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What This Job Offers
Job Type
Full-time
Career Level
Director
