Director of Marketing

Inside Higher Ed•Washington, WA

About The Position

The Director of Marketing owns Inside Higher Ed’s marketing strategy and execution across subscriptions, institutional advertising sales, careers, consultancy, data and analytics, and events. The role sets the marketing plan with the Americas Commercial Lead, runs campaigns, and reports on results. It is a senior individual contributor position with no direct reports, working with in-house design, paid media, and SEO specialists and collaborating closely with sales, editorial, and product teams. The role markets both Inside Higher Ed and Times Higher Education in the Americas, balancing the brands and using each where it is strongest.

Requirements

At least 8 years of marketing experience, including time in subscription, media, B2B, or SaaS businesses.
Experience setting marketing strategy and owning results.
Hands-on experience with an email platform and Salesforce or another CRM.
Comfort working with campaign data and attribution.
Experience directing work across specialist teams and managing marketing budgets.
Strong writing skills and ability to work with editorial teams.

Nice To Haves

Familiarity with higher education.
Experience marketing multiple brands or product lines within one organization.
Proficiency in Spanish and/or Portuguese.

Responsibilities

Lead institutional marketing end to end, including strategy, positioning, campaigns, and sales enablement.
Contribute to building pipeline for account managers and the new business team.
Coordinate with regional and central teams on commercial collateral, lead-generation campaigns, product guidance, and market insights.
Own marketing and communications for subscription products spanning content, data, careers and jobs, and branding.
Drive B2C and B2B subscription acquisition, conversion, and renewal.
Support campaigns for Inside Higher Ed and Times Higher Education events, working toward ticket and registration targets.
Plan, manage, and deliver the commercial team’s presence at internal and external events, including printed collateral, booths, on-site logistics, and lead generation.
Own the Americas Institutional marketing calendar across email outreach, social, and display advertising.
Coordinate shared email sends with Times Higher Education’s central marketing team.
Market newsletters and premium editorial series in collaboration with the editorial team.
Track performance across channels and report monthly to the Americas Commercial Lead on results and priorities.