Director of Marketing

Allen Lund Company, LLC•La Cañada Flintridge, CA

2d•Onsite

About The Position

The Director of MarCom oversees the entire Marketing/Communication department. This role will be a "Force Multiplier" for the Sales Team, building a high-tech engine powered by AI and Predictive Analytics. The position is responsible for driving brand awareness, managing complex industry relationships, and continuing to implement modern Account Based Marketing (ABM) strategies to accelerate revenue across all offices. The company is a billion-dollar leader in transportation brokerage, founded in 1976, with over 42 offices nationwide. They combine an entrepreneurial spirit with the stability of a trusted industry leader, built on integrity, relationships, and results. They are looking for a tech-forward MarCom leader to modernize communications while honoring their legacy.

Requirements

5+ Years of Leadership: Proven experience managing a MarCom department, preferably in 3PL or Supply Chain Logistics.
Tech-Heavy Skill Set: Proficiency in AI-integrated workflows, CRM management, and marketing automation platforms.
Strategic Researcher: Ability to assess demand among shippers, growers, and carriers to inform marketing strategies.
Collaborative Partner: Someone ready to provide high-level support for Executives, VPs, and the National Sales Manager.
On-site Dedication: This is a high-visibility leadership role at our corporate headquarters in La Cañada Flintridge.

Responsibilities

Oversee team, project management, and departmental operations for the MarCom team.
Direct the production of all written and video material, leveraging Generative AI and NLP to scale personalized sales letters, press releases, and high-impact digital content.
Continue to grow and develop tech-driven Account Based Marketing (ABM) program, using data to review load and revenue increases by account and office.
Lead high-priority projects with the IT department to enhance the ALC Website (WordPress) and the Marketing Intranet Portal.
Manage all trademarks, and oversee the production of personalized collateral for sales staff, including automated PowerPoint updates and service-specific collateral.
Oversee planning and execution for major conventions utilizing modern lead-capture technology and digital retargeting.
Direct marketing efforts for carrier rewards programs, including VIP Carrier Rewards and ALC All-Stars.
Serve as a representative for key professional organizations and manage community involvement events and "Acts of Kindness" initiatives.