Director of Marketing

The Beaver Companies•Canton, OH

16d

About The Position

The Director of Marketing leads Beaver Companies’ marketing, communications, brand, and business development support efforts. This is a working leadership role responsible for setting department priorities, developing the team, and ensuring the company is represented consistently and professionally across proposals, digital platforms, industry outreach, and internal and external communications. The Director partners closely with Ownership, Vice Presidents, operations leaders, project teams, and shared services to support company growth, strengthen employee engagement, identify opportunities, and communicate Beaver’s projects, people, capabilities, and culture. The role oversees the marketing and communications team, the company’s brand and digital presence, business development and pursuit materials, industry outreach, content, databases, vendors, budgets, and deadlines. The position requires a bachelor’s degree in a related field, although directly relevant experience may be considered in lieu of a degree; 10 or more years of progressive marketing, communications, or corporate branding experience; and 5 or more years of leadership experience managing people, projects, and budgets. Experience in heavy civil construction, engineering, infrastructure, industrial, manufacturing, or another project-based industry is strongly preferred. Periodic travel in a personal vehicle to company offices, project sites, and events is required.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field; directly relevant experience may be considered in lieu of a degree.
10 or more years of progressive marketing, communications, or corporate branding experience.
5 or more years of leadership experience managing people, projects, and budgets.
Practical, hands-on leadership ability, including setting direction and participating in day-to-day work when needed.
Strong understanding of business development, client relationships, proposals, and opportunity tracking in a construction or project-based environment.
Excellent writing, editing, communication, and presentation skills, with close attention to accuracy and detail.
Ability to organize priorities, manage deadlines, and follow through with multiple departments and outside partners.
Strong judgment and business sense when evaluating opportunities, messaging, spending, and company fit.
Ability to build relationships and work effectively with Ownership, executives, project teams, field personnel, clients, and industry partners.
Working knowledge of websites, social media, content development, Microsoft Office, Adobe Creative Cloud or similar tools, and marketing or CRM platforms.
Comfort attending construction sites, client meetings, conferences, trade shows, and industry events on behalf of the company.
Ability to travel periodically in a personal vehicle to company offices, project sites, and events.
Demonstrated experience supporting executive leadership and cross-functional teams with proposals, communications, brand management, and growth initiatives.

Nice To Haves

Experience in heavy civil construction, engineering, infrastructure, industrial, manufacturing, or another project-based industry is strongly preferred.

Responsibilities

Lead, develop, and manage the marketing and communications team; set priorities, assign work, establish expectations, and build practical processes.
Develop and carry out the company’s marketing and communications plan in alignment with Ownership and company growth priorities.
Maintain and strengthen Beaver’s brand across business units, locations, print materials, presentations, proposals, digital platforms, and company communications.
Partner with Vice Presidents and project management teams on business development and pursuit efforts, including qualifications packages, SOQs, project profiles, client presentations, capability statements, proposal graphics, and related materials.
Review project leads, market reports, and bid invitations from construction project lead and bidding platforms; evaluate fit and route opportunities to appropriate leaders or decline those that do not align with capabilities or workload.
Track major project opportunities and provide timely updates for resource planning and business development discussions.
Monitor industry, client, project, and market trends and share useful information with company leadership.
Oversee the company website, social media, digital content, online presence, routine updates, and larger website improvements with outside partners.
Lead internal and external content planning, including newsletters, project stories, employee features, safety and equipment content, leadership messages, company announcements, photography, video, and other branded communications.
Manage the annual company newsletter from story selection and interviews through review, approvals, production, mailing lists, print coordination, and electronic archiving.
Oversee marketing and trade show materials, including banners, table coverings, capability statements, presentations, and project sheets.
Represent Beaver at industry events, conferences, trade shows, associations, and community functions; oversee related sponsorships and maintain relationships with clients, partners, and industry organizations.
Coordinate company submissions, surveys, rankings, awards, and recognition efforts, including the ENR Top 600 Specialty Contractors submission.
Maintain and enhance databases of project experience, staff resumes, client references, prequalification information, company profiles, and marketing assets.
Review marketing and business development subscriptions, platforms, vendors, and tools for cost, usefulness, and return; manage renewals and make recommendations to Ownership.
Field and follow up on marketing and business development inquiries received through calls, emails, bidding platforms, and other channels, and direct them appropriately.
Work across project groups, administration, accounting, safety, human resources, and other departments to gather accurate information and complete deliverables.
Manage department budgets, schedules, vendors, and deadlines and use practical measures to evaluate marketing effectiveness.
Partner with Ownership and executive leadership on special projects, strategic initiatives, and assignments supporting company growth and business objectives.