Director of Marketing

CHELSEA PIERS CONNECTICUT LLC•Stamford, CT

34d•Onsite

About The Position

The Director of Marketing for Chelsea Piers Connecticut is responsible for driving top-line revenue growth through the execution of a unified, strategic marketing approach across all business lines. This role leads day to day marketing strategy and execution across fitness, sports, camps, events, memberships, and partnerships, ensuring alignment with sales goals, business priorities, and overall performance targets. This individual serves as the central point of accountability for all marketing in Connecticut and is responsible for marketing performance and results across the business. They own local marketing execution while working in close alignment with Sales, Sports, and Finance leadership. The Director of Marketing partners with Chelsea Piers New York to align on brand and broader initiatives, while ensuring the Connecticut business has the focus, speed, and support needed to drive results. This role directly oversees the Connecticut-based marketing team member and serves as a core member of the Connecticut executive leadership team.

Requirements

7–10 years of marketing experience in sports, fitness, hospitality, or multi revenue environments
Proven ability to execute marketing strategies that drive revenue and growth
Experience working across multiple business lines and teams
Strong expertise in digital marketing, CRM, and analytics
Strong organizational and execution skills with attention to detail

Responsibilities

Execute a comprehensive, revenue-driven marketing strategy across all business lines
Align marketing efforts with sales goals, sports programming priorities, and budget targets to drive measurable revenue impact, in close partnership with Sports, Sales, and Finance
Assess the Connecticut marketing landscape and recommend how marketing should operate to best support the business
Establish clear priorities, workflows, and timelines to drive execution and accountability
Translate business priorities into campaigns that drive measurable results
Lead marketing execution across fitness, memberships, sports programs, camps, leagues, events, and partnerships
Partner directly with the central New York marketing team, VP of Sports, and VP of Fitness to align brand, campaigns, programming, and demand with overall business priorities
Ensure marketing efforts are aligned with programming, capacity, and business priorities across all verticals
Ensure marketing efforts directly support participation, revenue, and overall business results
Coordinate across departments to ensure consistent messaging and execution
Collaborate with Sales to ensure partners receive strong visibility and value
Execute brand strategy and ensure consistency across all channels and touchpoints
Manage content, digital marketing, and campaign execution across Connecticut
Oversee Connecticut digital user experience, including website content, landing pages, SEO/SEM strategy, and conversion optimization
Work closely with the New York marketing team to support and execute Connecticut’s portion of paid media, CRM, and lifecycle marketing efforts
Own all in-building marketing, including signage, digital screens, and on-site messaging to drive awareness and revenue
Ensure strong positioning of Chelsea Piers Connecticut within the local market
Develop and execute local community and partnership marketing strategies to strengthen brand awareness, drive engagement, and increase participation across Connecticut
Own the full marketing funnel across fitness, sports teams, leagues, classes, camps, events, parties, and all core business lines
Partner with Sales, Sports, and Operations to drive acquisition, participation, and lifetime value
Execute strategies to grow and retain customers across memberships, sports, camps, and leagues
Use data and reporting to continuously optimize performance
Own day to day marketing execution for Chelsea Piers Connecticut
Partner with Chelsea Piers New York to align on brand standards and key initiatives
Leverage the broader platform where it adds value, while ensuring Connecticut priorities are met
Provide feedback and insights from Connecticut to inform broader strategy
Directly oversee and develop the Connecticut-based marketing team member, ensuring clear priorities, accountability, and performance
Work closely with Sales, Sports, and Finance to ensure coordinated execution
Build a culture of collaboration, urgency, and results
Ensure strong communication and follow through across all initiatives
Manage Connecticut marketing budgets and allocate resources strategically to maximize performance and return on investment