Director of Marketing

BombBomb•Denver, CO

6d•Remote

About The Position

BombBomb is seeking an ambitious, hands-on Director of Marketing to join their team. This role is crucial for transforming marketing into a structured, performance-driven growth engine. The Director of Marketing will be responsible for expanding the existing marketing engine, becoming more data-driven, intentional, and effective in demand generation and communicating value. This is a build and operate role, requiring both strategic thinking and tactical execution, with a hands-on approach to messaging strategy, campaign management, and ICP approach. The goal is to clarify market position and messaging, design a hyper-personalized customer journey and experience, and turn marketing into a predictable pipeline engine.

Requirements

6 to 10+ years in SaaS marketing (demand gen, product marketing, or growth)
Experience in $10M to $50M ARR environments (or similar scale)
Proven track record of driving pipeline and growth
Strong understanding of modern B2B SaaS GTM motions
Experience working closely with Sales and Revenue Operations
Creative Ideation and Solutioning
Builder Mindset
Hands-On Execution
Demand Generation Discipline
Strategic Thinking
Strong Communication & Collaboration

Responsibilities

Define and continuously refine our ICP, segmentation strategy, and target audiences
Establish a clear, differentiated market position
Develop core messaging frameworks across segments and use cases
Lead go-to-market strategy across campaigns and launches
Elevate brand presence across social and external channels
Turn product innovation into compelling narratives
Enable Sales and Customer Success with strong messaging
Own the end-to-end customer journey
Translate ICP into personalized lifecycle journeys
Identify and eliminate funnel friction
Design segment-specific engagement strategies
Scale personalization across channels
Partner with Customer Success on adoption and retention
Develop community and advocacy programs
Co-own a scalable pipeline engine aligned to segmentation
Partner with Director of Digital Marketing on execution
Translate strategy into multi-channel programs
Drive continuous experimentation and A/B testing
Partner with RevOps on infrastructure and attribution
Improve funnel visibility and forecasting
Leverage AI to scale content creation and campaign execution
Use AI for personalization, segmentation, and targeting
Experiment with new tools and approaches to improve efficiency and output
Help position BombBomb as a modern, AI-enabled platform
Work closely with Sales to align on pipeline goals and lead quality
Partner with Product to bring new features and capabilities to market
Collaborate with Customer Success to incorporate customer insights into messaging
Act as a key leader within the Growth organization