Director of Marketing

Zeta Charter Schools•New York, NY

15d•$160,000 - $175,000•Hybrid

About The Position

Zeta is seeking a Director of Marketing to advance student enrollment and talent recruitment and support donor acquisition and fundraising. The Director serves as a strategic partner to the Managing Director of Engagement & Impact, independently identifying marketing challenges and opportunities, developing evidence-based recommendations, and leading their execution. The role calls for strong analytical reasoning, communication, judgment, and the ability to create clarity and direction amid complexity. The Director develops integrated marketing strategy, leads audience and market research, establishes success measures and testing priorities, evaluates marketing performance, and owns the marketing budget. The role directs campaigns and agency partners across paid and owned channels; oversees the website, search strategy, and social media presence; leads and develops the marketing team; and coordinates with enrollment, talent recruitment, fundraising, and creative and content partners. Experience in K–12 education or enrollment marketing is a plus but is not required. Zeta operates elementary and middle schools in the Bronx, Upper Manhattan, and Queens, and plans to open one to two schools each year. The Network office is at 401 W. 218th St., New York, NY 10034. The Network team works in person Tuesdays and Thursdays, with optional remote work Mondays, Wednesdays, and Fridays if permitted by the team's scope of work. The salary range is $160,000–$175,000; new hires can expect a salary at or near the start of the range depending on relevant experience and internal equity. Work authorization is required, including permanent authorization to work in the U.S.

Requirements

Bachelor’s degree; preferably in Marketing, Business, Communications, or a related field.
At least 8 years of marketing experience.
At least 3 years owning marketing strategy and directly managing and developing staff.
Broad marketing expertise with depth in performance marketing, including measurable acquisition or growth outcomes and substantial experience managing paid media investment.
Strong knowledge of consumer research, marketing measurement, SEO, and paid search.
Exceptional analytical reasoning, including the ability to assess evidence, test assumptions and competing explanations, and develop broader insights that guide decisions.
Outstanding written and verbal communication skills, including the ability to explain complex ideas clearly and persuasively and adapt communication to the audience.
Sound judgment and the ability to create clarity and direction amid complexity.
Permanent authorization to work in the U.S.

Nice To Haves

Experience in K–12 education or enrollment marketing.

Responsibilities

Develop an integrated marketing strategy to advance student enrollment and talent recruitment and support donor acquisition and fundraising.
Lead audience and market research to inform priorities, positioning, messaging, and engagement, tailoring enrollment strategies to schools, grade levels, and geographies.
Establish success measures and testing priorities, and assess marketing performance from awareness through enrollment, hiring, or giving by integrating research, campaign data, and operational context.
Assess data quality and attribution limitations, evaluate competing explanations, and identify likely drivers of results.
Produce concise performance reports, test plans, and prioritized recommendations for targeting, messaging, and investment, explaining supporting evidence, tradeoffs, and uncertainties.
Own the marketing budget and allocate or adjust investments based on strategic priorities, performance evidence, and expected impact.
Direct campaigns and agency partners across paid and owned channels, set objectives, evaluate proposed approaches, and translate strategy into creative and campaign briefs.
Oversee the website, search strategy, and social media presence, aligning content, discoverability, and user experience to build understanding of Zeta and move audiences toward action.
Lead the marketing team by setting clear priorities, planning proactively, and maintaining accountability.
Develop staff through delegation, coaching, and candid feedback; anticipate obstacles, resolve problems, and use sound judgment about when to act independently or involve leadership.
Align leadership and partners in Family Outreach & Enrollment, Talent Recruitment, fundraising, and Creative and Content teams through clear recommendations, coordinated plans, and timely communication of decisions, responsibilities, and dependencies.

Benefits

Comprehensive and affordable medical, dental, and vision plans.
Flexible spending accounts for eligible medical purchases and commuter expenses.
403(b) retirement plan with matching contributions.
Monthly stipend for wellness and lifestyle expenses.
Four live therapy sessions per month through Talkspace and a free Headspace subscription.
MacBook Air and specified monthly reimbursement for mobile phone use.
Fully stocked teacher workrooms with snacks and a Nespresso machine.
Zeta swag, team outings, and treats.
Books for professional development.
Clear pathway to professional growth.
Consistent feedback and support from managers and teammates.
Community Circle practice to build and strengthen the team.
Interactive mindfulness and DEIJ programming.