Director of Marketing

Behind The Scenes Catering & Events • San Diego, CA

9d • $85,000 - $95,000

About The Position

BTS Hospitality is seeking a strategic and hands-on Director of Marketing to lead brand growth, demand generation, and digital presence for our San Diego-based catering and events company. This role oversees all marketing initiatives with a strong emphasis on social media, content strategy, brand positioning, and revenue-driven campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field (or equivalent experience).
• 5+ years of progressive marketing experience, including leadership responsibility.
• Proven success in hospitality, catering, events, or lifestyle brand marketing.
• Strong expertise in social media strategy, content marketing, and digital advertising.
• Experience managing marketing budgets and campaign ROI.
• Proficiency with marketing and design tools (Adobe Creative Suite, Canva, Meta Business Manager, Google Analytics, etc.).
• Excellent leadership, communication, and project management skills.
• Ability to work occasional evenings and weekends for event coverage.
• Valid driver’s license and ability to travel locally within San Diego County.

Nice To Haves

• Experience in luxury weddings, corporate catering, or Restaurant hospitality high-end events.
• Strong photography/video direction skills.
• Familiarity with CRM and marketing automation platforms.
• Experience with local SEO and Google Business optimization.
• Established network within the San Diego events community.

Responsibilities

• Develop and execute the company’s comprehensive marketing strategy aligned with revenue goals.
• Lead annual and quarterly marketing planning, budgeting, and performance tracking.
• Oversee social media strategy, content calendars, and platform growth.
• Guide paid social and digital advertising strategy to maximize ROI.
• Direct content creation including event coverage and culinary storytelling.
• Oversee website updates, SEO strategy, and email marketing performance.
• Manage and mentor internal marketing staff and external vendors.
• Establish KPIs and deliver monthly executive performance reports.
• Identify local partnership and market growth opportunities in San Diego.

Benefits

• Health and dental benefits
• Paid time off and holidays.
• Growth opportunities within a rapidly expanding catering, events, and hospitality company.

What This Job Offers

• Job Type: Full-time
• Career Level: Director