Director of Marketing

Burger Boat Company•Manitowoc, WI

20d

About The Position

The Marketing Director is a senior leadership position responsible for developing and executing Burger Boat Company's marketing strategy in support of business objectives, luxury brand positioning, sales growth, product strategy, and long-term market development. Working closely with the Chief Sales & Marketing Officer, the role serves as the day-to-day steward of the Burger brand and ensures its attributes—including craftsmanship, design, innovation, quality, and luxury positioning—are expressed consistently across customer and marketplace touchpoints. The position provides strategic and operational leadership across brand management, marketing communications, digital marketing, content, public relations, events, customer experience, sales enablement, product launches, market intelligence, and external marketing resources. The Marketing Director leads the day-to-day marketing function and establishes its priorities, processes, standards, and performance measures. The role collaborates with Business Development, Product Development, Product Management, Operations, and Executive Leadership to turn business and product strategies into market opportunities, sales tools, product launches, and customer experiences. It reports directly to the Chief Sales & Marketing Officer, is a member of the Strategic Marketing Function, and has one direct report: the Sales & Marketing Operations Coordinator. The Marketing Director exercises independent judgment within company policies, strategic direction, approved budgets, and delegated authority. The position requires work in professional office, company-facility, shipyard, and manufacturing environments; domestic and international travel as required; occasional walking, standing, stair climbing, and navigation of marine and shipyard environments; and occasional work outside normal business hours for events and other business activities.

Requirements

Minimum of 15 years of progressive marketing experience.
Minimum of 8–10 years in a Marketing Director and/or senior marketing leadership role, with responsibility for strategic and operational marketing activities described in the position.
Demonstrated success leading marketing for premium or luxury branded products.
Demonstrated experience applying disciplined consumer-product marketing principles to the development and growth of a luxury brand.
Demonstrated experience in brand strategy, integrated marketing campaigns, product launches, sales enablement, customer experiences, and marketing communications.
Demonstrated ability to work cross-functionally with Business Development/Sales, Product Development, Product Management, Operations, and Executive Leadership.
Experience leading internal marketing personnel and directing external agencies and specialized marketing resources.
Demonstrated ability to develop marketing strategy and provide disciplined leadership of execution.
Strong understanding of digital marketing, content strategy, public relations, experiential marketing, customer journey development, and marketing analytics.
Demonstrated success managing marketing budgets and evaluating performance against business objectives.
Ability to communicate clearly and professionally and translate complex business, product, and technical information into compelling customer-facing communications.
Ability to exercise independent judgment and sound business discretion within company policies, strategic direction, approved budgets, and delegated authority.
Ability to travel domestically and internationally as required.
Ability to work in professional office, company-facility, shipyard, and manufacturing environments and follow applicable safety requirements.
Ability to occasionally walk, stand, climb stairs, and navigate marine and shipyard environments.
Ability to operate standard office equipment and computer-based marketing, communication, presentation, and project-management systems.
Ability to occasionally work outside normal business hours for customer events, boat shows, product launches, and other business activities.
Bachelor's degree in Marketing, Communications, Business, or a closely related field is strongly preferred; equivalent combinations of education and significant professional experience may be considered.

Nice To Haves

Master's degree, particularly in Marketing, Business Administration, Communications, or a related discipline, is highly preferred.
Strong B2C and direct-to-consumer (D2C) experience is highly preferred.
Experience marketing high-value, highly customized, design-driven, or other luxury consumer products is strongly preferred.
Marine industry or luxury marine product experience is preferred but not required.

Responsibilities

Serve as the day-to-day steward of the Burger Boat Company brand and maintain its consistency, distinction, and premium positioning across customer and marketplace touchpoints.
Develop and execute integrated brand strategies and marketing programs that strengthen Burger's position in the luxury marine marketplace.
Translate brand attributes, positioning, value propositions, craftsmanship, design philosophy, product capabilities, and customer experience into market-facing narratives and communications.
Establish and maintain standards for visual identity, messaging, content, photography, video, digital presence, collateral, events, and other external expressions of the brand.
Lead brand activation across digital, social, public relations, advertising, events, boat shows, partnerships, and other appropriate channels.
Direct the development of high-quality marketing content and collateral consistent with luxury consumer-brand standards.
Monitor market trends, customer insights, competitive activity, and marketing performance to improve marketing effectiveness.
Align marketing strategy with sales objectives, target markets, customer segments, and business development priorities across Luxury Yachts, Commercial, Repair and Refit, and Government vessels.
Develop marketing programs that build awareness, support relationship development, generate consideration, create qualified opportunities, and strengthen the sales process.
Lead development of sales presentations, product literature, digital experiences, videos, photography, case studies, customer stories, event materials, and other sales collateral.
Equip Business Development with tools, content, market intelligence, and brand resources to communicate Burger's value proposition.
Work with Business Development to identify market opportunities and develop targeted campaigns and customer experiences for strategic prospects, markets, and events.
Work with Product Development and Product Management to translate product strategy into positioning, product stories, go-to-market strategies, and customer experiences.
Provide marketing leadership throughout product development, considering target customers, competitive positioning, market opportunity, and brand strategy.
Lead marketing plans for new products, product enhancements, and strategic product initiatives, including positioning, messaging, content, photography, video, digital experiences, sales collateral, public relations, events, and customer engagement.
Partner with Product Management to create product launch experiences for customers, prospects, brokers, media, and other audiences.
Help develop and improve the Burger shipyard experience so the physical environment and client journey reinforce the company's luxury positioning.
Lead, prioritize, and provide accountability for the marketing function.
Establish annual and longer-term marketing plans, priorities, budgets, calendars, and performance objectives aligned with company strategy.
Lead day-to-day marketing planning and execution, focusing resources on high-value business priorities.
Direct, develop, and hold accountable the Sales & Marketing Operations Coordinator.
Establish marketing processes, workflows, project-management disciplines, and communication rhythms.
Oversee digital marketing, website strategy, social media, content, public relations, advertising, events, boat shows, customer communications, market research, and other marketing disciplines.
Manage marketing budgets and expenditures, establish meaningful KPIs, evaluate effectiveness, and communicate results to senior leadership.
Build a culture of collaboration, accountability, creativity, disciplined execution, and continuous improvement based on Burger's Four Company Values: Trust, Belonging, Recognition, and Collective Resilience.
Manage the day-to-day activities and performance of external advertising, creative, public relations, digital, media, photography, video, and other specialized agency partners.
Direct agency work, set priorities, manage deliverables and timelines, and ensure output aligns with marketing strategy and brand standards.
Coordinate external consultants, creative partners, media organizations, and other marketing resources as needed.
Communicate clearly and professionally with executive leadership, functional teams, employees, customers, vendors, agencies, media, and other stakeholders.
Translate complex business, product, and technical information into customer-facing communications.
Present marketing strategies, plans, budgets, recommendations, and performance results to executive leadership and internal stakeholders.
Build cross-functional relationships and alignment around shared business objectives.
Represent Burger Boat Company professionally with customers, media, industry organizations, strategic partners, agencies, and other external audiences.
Exercise sound judgment regarding confidential company, customer, product, financial, and strategic information.
Travel domestically and internationally as required for boat shows, industry events, customer meetings, shipyard activities, and product launches; occasionally work outside normal business hours for business activities.
Follow applicable safety requirements when working around active manufacturing, construction, and marine environments.