Director of Marketing

PayJunction•Santa Barbara, CA

47d•$180,000 - $200,000•Hybrid

About The Position

PayJunction is seeking a Director of Marketing to rebuild its account-based marketing engine from the ground up. This includes defining target accounts, developing converting content, and building a team to execute across the automotive and veterinary verticals. The Marketing team's mission is to own PayJunction's pipeline by transforming market insights into measurable demand. This involves running an account-based marketing engine to target, warm, and convert key accounts for Sales, creating impactful content and campaigns, and delivering qualified pipeline coverage from engaged, intent-qualified leads. The team also leads the annual planning process, aligning product launches, campaigns, and budgets with revenue goals. The vision is for the Marketing team to be the primary growth engine for PayJunction's revenue plan, ensuring successful product launches, campaign effectiveness measured by pipeline creation, and a consistent flow of deals for the Sales team.

Requirements

8+ years in B2B marketing
3+ years of direct hiring, coaching, and performance authority over a marketing team.
Personal accountability for a marketing-sourced pipeline or revenue target in a prior role, with the ability to speak to the number and the result.
Has built and run an account-based marketing program end to end, from account selection through measured pipeline outcomes.
A portfolio of marketing content you personally wrote or edited (ad copy, landing pages, email sequences, or campaign narratives), with results to show for it.
Hands-on experience with marketing automation (HubSpot or comparable) integrated with Salesforce for scoring, routing, and attribution.
Experience leading at least two full product go-to-market launches, from positioning and sales enablement through post-launch measurement.

Nice To Haves

Signal/intent data platform experience (6sense, Demandbase, Clearbit)
Payments or B2B SaaS background
Partner/ISV channel marketing
A marketing, business, or related degree (strong track record substitutes)

Responsibilities

Own pipeline coverage for Sales, building and running the account-based marketing engine that selects, tiers, and warms the accounts Sales most needs to win.
Partner directly with Sales leadership on MQL definitions, routing, and lead quality, sitting in on sales calls to keep marketing accountable to pipeline that actually converts.
Set and enforce the bar for content and campaigns that are specific, credible, and convert without ever reading as spam, personally editing high-stakes assets before they ship.
Build a repeatable campaign process from brief through measurement, sequencing outreach so accounts warm up rather than get blasted, and retiring plays that stop producing pipeline.
Lead the quarterly and annual planning process, aligning product launches, campaigns, and budget to revenue goals, and keep every launch backed by a go-to-market plan well ahead of ship date.
Own marketing operations, reporting, and the intent and signal data stack, keeping scoring, routing, and attribution current and turning buying signals into triggered account plays.
Assess and rebuild the marketing team around the account-based motion, hiring and coaching toward the standard this seat demands.
Own positioning and competitive narrative for the product portfolio, equipping Sales with battlecards and proof points and feeding market insight back to Product.