Director of Marketing

The Salty • Miami, FL

76d • $120,000 - $140,000 • Hybrid

About The Position

The Salty is seeking a marketing leader to direct marketing strategy and execution, partnering closely with the Founder + Chief Brand Officer to translate the brand vision into effective marketing across launches, loyalty, local store marketing, partnerships, paid performance, and customer-facing campaigns. The role combines brand storytelling, customer behavior, performance marketing, KPI accountability, and execution to grow a multi-unit consumer business. The Director will build demand, drive repeat visits, support store-level performance, and ensure marketing is both creatively strong and commercially effective.

The position is based in Coral Gables, Miami, Florida, with a hybrid schedule requiring at least three days per week in the office.

Requirements

• Senior-level marketing experience in hospitality, retail, food and beverage, or consumer lifestyle brands.
• Deep understanding of brand-building and performance marketing.
• Strong grasp of customer acquisition, retention, loyalty, paid media, local store marketing, and marketing analytics.
• Comfortable owning KPIs, budgets, channel performance, and measurable growth targets.
• Strategic but hands-on, with the ability to operate inside a founder-led business.
• Excited by the opportunity to help scale a brand with a strong identity and loyal customer base.

Responsibilities

• Lead overall marketing strategy across launches, limited-time offers, retail products, partnerships, loyalty, local store marketing, and seasonal moments.
• Partner with the Founder + Chief Brand Officer to translate brand direction into cohesive marketing across customer-facing channels and markets.
• Build and manage the annual and quarterly marketing calendar, translating company priorities into campaign plans and channel priorities.
• Oversee marketing execution across product launches, retail products, partnerships, loyalty/CRM, local store marketing, paid media, influencer/PR, and in-store marketing.
• Develop strategies to drive customer acquisition, retention, frequency, traffic, and revenue growth across new and existing markets.
• Own marketing KPI tracking and performance reporting, including CAC, ROAS, LTV, repeat rate, retention, traffic, conversion, loyalty engagement, campaign ROI, and store-level sales impact.
• Use performance insights to guide channel strategy, offer strategy, and marketing investment priorities.
• Partner with operations, finance, social, and creative teams to ensure marketing initiatives are strategically sound, measurable, and operationally executable.
• Help build the systems, processes, and team structure needed for the marketing function to scale.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed