Director of Marketing, Growth & Digital Transformation

Barron's•Glendale, AZ

About The Position

The Director of Marketing, Growth & Digital Transformation will transform marketing into a measurable growth engine by developing and leading a go-to-market strategy that connects brand positioning, distribution channels, digital visibility, direct engagement, and revenue. The role will establish a roadmap with milestones, performance metrics, and commercial outcomes. The director will modernize the company’s digital ecosystem, including technical SEO, organic search and content strategy, ecommerce, product discovery, online conversion, AI-influenced search visibility, website user experience, conversion-rate optimization, lead generation, automation, customer lifecycle engagement, and integrated CRM, analytics, and reporting that connect marketing with sales. The role will also develop a practical AI adoption roadmap, apply AI to improve efficiency and customer insights, evaluate emerging platforms, and prepare the marketing organization for ongoing technological change. The role will strengthen traditional distribution while developing direct-market opportunities. This includes supporting independent manufacturer’s representative agencies and electrical distributor partners, creating digital sales enablement, and engaging end users and other commercial and institutional audiences. The director will prioritize opportunities in healthcare, education, correctional facilities, and specialized commercial markets, while aligning with Sales and executive leadership and balancing new opportunities with channel relationships. The director will set marketing vision, priorities, and execution plans; build and lead a high-performing, analytically minded, tech-fluent team; partner across Sales, Engineering, Product Development, Operations, and executive leadership; manage the marketing budget; evaluate investments against business performance; lead process improvements; and use market intelligence and customer insights to inform strategic decisions. This opportunity offers influence over strategy, technology investments, market expansion, and the relationship between marketing and sales during an established company’s evolution.

Requirements

10+ years of progressive B2B marketing, go-to-market, or commercial growth experience, including strategic leadership.
Expertise in distributor-driven sales, independent representative networks, and direct-market development.
Documented success executing growth strategies tied to measurable business outcomes.
Deep knowledge of SEO, ecommerce, digital marketing, customer acquisition, technology, and conversion optimization.
Practical expertise in AI implementation, automation, and emerging technologies.
Experience leading complex cross-functional initiatives or organizational modernization.
Ability to turn long-term strategy into actionable execution plans.
Strong analytical, financial, and business acumen, with executive communication skills.

Nice To Haves

Experience in commercial lighting, electrical distribution, building technologies, industrial manufacturing, or related technical B2B markets is highly valued.
Experience modernizing an established organization is particularly attractive.

Responsibilities

Develop and lead a comprehensive go-to-market strategy connecting brand positioning, distribution channels, digital visibility, direct engagement, and revenue.
Create a roadmap with milestones, performance metrics, and commercial outcomes.
Lead modernization of the digital ecosystem, including SEO, content, ecommerce, product discovery, online conversion, website experience, lead generation, automation, customer lifecycle engagement, CRM, analytics, and reporting.
Develop a practical AI adoption roadmap for marketing and use AI to automate repetitive work, improve efficiency, support analytics and personalization, and generate predictive insights.
Evaluate emerging platforms that can improve customer acquisition and sales productivity, and prepare the marketing organization for technological change.
Support independent manufacturer’s representative agencies and electrical distributor partners, and develop digital sales enablement to improve channel effectiveness.
Create direct outreach to end users, contractors, facility managers, engineers, architects, and institutional buyers.
Prioritize growth opportunities in healthcare, education, correctional facilities, and specialized commercial markets.
Align with Sales and executive leadership, balancing new sales opportunities with existing channel relationships.
Set marketing vision, priorities, and the execution roadmap.
Build and lead a high-performing, analytically minded, tech-fluent marketing team.
Partner with Sales, Engineering, Product Development, Operations, and executive leadership.
Own the marketing budget and evaluate investments against business performance.
Lead process improvements that strengthen speed, accountability, and execution.
Use market intelligence and customer insights to influence strategic decisions.