Director of Marketing and Sales

VICARS LANDING•Ponte Vedra Beach, FL

56d•Onsite

About The Position

Vicar’s Landing is seeking an experienced Director of Marketing and Sales to lead independent living sales and marketing strategy across its Sawgrass and Oak Bridge communities. This highly visible leadership role is responsible for driving occupancy, strengthening the Vicar’s Landing brand, developing and leading the sales team, and creating an exceptional experience for prospective members from their first interaction through move-in. The role combines sales leadership and relationship-building with strategic marketing expertise in brand, lead generation, market positioning, and return on investment.

Requirements

At least 5 years of progressively responsible sales and marketing experience, including experience leading or supervising a sales team.
Demonstrated success achieving sales, occupancy, revenue, or comparable performance goals.
Strong understanding of CRM, pipeline management, conversion metrics, forecasting, and sales analytics.
Strong leadership, coaching, communication, presentation, negotiation, and relationship-building skills.
Ability to operate strategically while maintaining strong execution and accountability within the sales process.

Nice To Haves

Experience in senior living, healthcare, hospitality, luxury residential, real estate, or another relationship-driven service environment.
Experience marketing and selling a high-value, relationship-based product or service with a longer sales cycle.
Bachelor’s degree in marketing, business, communications, or a related field; equivalent relevant experience will be considered.
Experience with brand strategy, digital marketing, public relations, and external marketing partners.
Experience coordinating residence renovations, customizations, or other operational components of the customer move-in experience.

Responsibilities

Develop and execute the annual independent living sales and marketing strategy for Vicar’s Landing.
Lead, coach, and develop a team of sales professionals serving the Sawgrass and Oak Bridge communities.
Establish and manage sales goals, pipeline activity, lead response, follow-up, tours, deposits, closings, and occupancy objectives.
Steward the Vicar’s Landing brand and ensure a consistent, compelling presence across advertising, digital content, events, presentations, signage, and other communications.
Develop lead-generation strategies using digital marketing, advertising, public relations, outreach, events, referral relationships, and member ambassadors.
Develop and manage the marketing and promotional budget, measure results, and adjust investments to maximize effectiveness and return on investment.
Monitor market conditions, demographics, competitors, pricing, amenities, and emerging senior living sales and marketing trends.
Build strong relationships with prospective members, current members, families, referral sources, community organizations, and professional partners.
Partner with department leaders to ensure a consistent Vicar’s Landing experience from the first prospect interaction through move-in.