Director of Marketing and Sales - American Shakespeare Center

Warren Whitney•Staunton, VA

12d•$55,000 - $65,000•Onsite

About The Position

The Director of Marketing and Sales leads the American Shakespeare Center’s audience and revenue strategy, manages an established team, and reports to the Executive Artistic Director. The role develops and runs marketing and audience plans across performances, education, institutional marketing, and paid media, and oversees ticket-sales strategy, including acquisition, pricing, promotions, group sales, memberships, and packages. The Director monitors sales and campaign results and adapts targeting, messaging, and spending as needed. The role works with Development to encourage repeat attendance and support, partners with Education to market student matinees, camps, and workshops, and builds tourism, media, and community partnerships. It also manages the marketing budget, paid media, and vendors; measures return on investment; directs brand, messaging, and public relations; and reports results to leadership and the Board. The position is full-time and primarily on-site at ASC in Staunton, Virginia, with flexibility in work hours and location. Occasional evenings, weekends, and regional travel are expected. The annual salary is $55,000–$65,000, commensurate with experience. The offer is conditioned on passable background checks, including criminal background checks, education verification, and reference checks.

Requirements

At least 4 years of marketing experience.
Demonstrated results from campaigns that drove sales, attendance, or enrollment.
Strong marketing instincts and ability to use data to improve performance.
Experience with budgets and revenue goals.
Experience leading people or vendors.

Nice To Haves

Experience in performing arts, live events, or tourism.
CRM or ticketing experience.
A higher education degree in a related field.

Responsibilities

Build and run the annual marketing and audience plan across performances, education, institutional marketing, and paid media.
Lead ticket-sales strategy, including acquisition, pricing and promotion, group sales, memberships, and packages.
Monitor sales pace and campaign results, adjusting targeting, messaging, and spending as conditions change.
Partner with Development to turn first-time visitors into repeat attendees and supporters.
Partner with the Education team to market student matinees, camps, and workshops.
Build tourism, media, and community partnerships.
Manage the marketing budget, paid media, and vendors, and measure return on investment.
Direct brand, messaging, and public relations.
Report results to leadership and the Board.
Lead an established team.