Director of Marketing and Sales - American Shakespeare Center
About The Position
The Director of Marketing and Sales leads audience and revenue strategy for the American Shakespeare Center (ASC), a nonprofit theatre company based in Staunton, Virginia. The role oversees marketing and ticket-sales strategy, manages an established team, and reports to the Executive Artistic Director. The Director develops and runs the annual marketing and audience plan across performances, education, institutional marketing, and paid media, and adjusts campaigns in response to sales pace and results. The position is primarily on-site at ASC, with flexibility in work hours and location, and includes occasional evenings, weekends, and regional travel. ASC produces year-round repertory theatre, educational programming, tours, workshops, camps, and community engagement initiatives.
Requirements
- At least 4 years of marketing experience.
- Demonstrated campaign results that drove sales, attendance, or enrollment.
- Strong marketing instincts and ability to use data to improve performance.
- Experience with budgets and revenue goals.
- Experience leading people or vendors.
Nice To Haves
- Experience in performing arts, live events, or tourism.
- CRM or ticketing experience.
- A higher education degree in a related field.
- Experienced directors and exceptional marketers ready to lead are both welcome.
Responsibilities
- Build and run the annual marketing and audience plan across performances, education, institutional marketing, and paid media.
- Lead ticket-sales strategy, including acquisition, pricing and promotion, group sales, memberships, and packages.
- Adjust targeting, messaging, and spending in response to sales pace and campaign results.
- Develop first-time visitors into repeat attendees and supporters in partnership with Development.
- Market student matinees, camps, and workshops in collaboration with the Education team.
- Build tourism, media, and community partnerships.
- Manage the marketing budget, paid media, and vendors, and measure return on investment.
- Direct brand, messaging, and public relations.
- Report results to leadership and the Board.
- Lead an established team.
Benefits
- Employer-subsidized health insurance.
- Optional vision, dental, and life insurance.
- Paid holidays.
- Free ASC tickets.
- Work-hours and location flexibility.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
